Sears Showcase | Shop Concept

Boutique concept for licensed business initiative within existing Sears department stores. Provide a sexy, glamorous, original multichannel brand experience that is distinctly different than the rest of the Sears store.

After multiple iterations, share holders changed their direction and decided on a more rustic concept for the boutique. It was installed and launched in 5 NYC area Sears Stores.

Freelance, Full-time
Angie Bertelsman
Strategic & Passionate Brand Environments Designer Chicago, IL