Anna Chan

Client List:
Jan Leslie - New York, NY
Transitioning Jan Leslie Corp from a men’s jewelry company to a major player in women’s fine jewelry carving out a niche in the inlay and enamel market.
• Determine strategic direction for premiere women’s jewelry collection by analyzing existing market competition, current and future market trends and new material/technique research
• Collaborate with Merchandising in assortment planning and establishing Jan Leslie women’s jewelry DNA
• Collections feature handcrafted silver jewelry with semi precious gemstone at $250 - $1500 retail
• Design process include concept hand sketches, illustrator/photoshop renderings and tech packs for sample production
• Recruit and supervise 3D designers for the development of 3D renderings and prototypes
• Source vendors appropriate for new design applications local and overseas; negotiate cost and delivery time frame
• Manage local and overseas vendor communication for samples and revisions

Almar Sales – Designer Division - New York, NY
Develop iconic Core Jewelry Collection for Sam Edelman to effectively strengthening brand identity and recognition.
• Identify and translate key essence of successful Sam Edelman shoe brand into equally dynamic jewelry collection
• Establish branding elements for Sam Edelman Core Collection while staying relevant to current market trends
• Collaborate with Sam Edelman Merchandising team for cohesive blending of the different product categories
• Facilitate Almar Sales Merchandising team in assortment planning and achieving base metal designs within $35-150 target price sold at better department stores such as Nordstrom and Neiman Marcus
• Present concept, sketches and CAD designs to both teams for final approval
• Supply Product Development team with tech packs, participate in sample review and provide revision instructions

Designed and developed seasonal collections for bridge and costume jewelry for women and men as well as vegan handbags * Designed and developed bridge jewelry collections in silver with semi precious stones ranging from $150 - $5000, costume jewelry collection priced from $45 - $150 and vegan handbags priced from $25 - 60 * Identified trends, maintained and developed seasonal collection presentation boards for Merchandising * Collaborated with Merchandising to determine product assortment for seasonal collections * Occasionally met with clients to review current collections and gather feedback for future designs * Completed hand sketches for concept approval and define color and material scheme for each season * Developed designs to completion via computer aided renderings for initial presentation and subsequent revisions * Produced computer generated tech packs for all chosen designs * Sourced vendors, materials and techniques appropriate for each design fulfilling cost, quality and time prerequisites * Facilitated in the prototype process communicating design specifications with local and overseas vendors * Negotiated cost and production schedule with vendor to achieve profit margin and timely delivery * Prepared cost analysis and retail mark up * Collaborated with marketing and sales team to assure products are presented favorably at tradeshows * Developed appropriate packaging materials for jewelry and accessories ie/ pouches, cufflinks boxes etc.

Designed and created one of a kind silver and gold jewelry pieces for private clients ranging from runway pieces to wedding bands
• Effectively communicated with customers through hand sketches and wax prototypes
• Sourced raw materials such as precious/semi precious stones, findings and trimmings appropriate for each design
• Hand fabricated custom pieces utilizing wax carving for casting, wire bead works, hand polishing and stone setting
• Calculate accurate costing and set appropriate profit margins

Coordinated the development and production of retail VIP customers as well as corporate custom designs for private clients such as Lancome, MLB, NFL * Liaison between sales and design department ensuring custom request is designed according to customer's specification * Sourced raw materials and vendors with appropriate manufacturing capabilities within the budget for each project * Managed local vendors during prototype and production ensuring design, quality, budget and delivery schedules are met * Prepared cost analysis and retail mark up * Projects retailed at $25 - $150,000 ranging from stone intensive fine jewelry to championship rings and trophies * Participated in weekly reviews for ongoing and new projects with sales and design department