Anna Marie Lada

• Spearheaded trend forecasting initiatives across diverse categories, including sweet, savory, beverage, spirits, and fragrance, informing the development of novel product concepts and increasing innovation success rates
• Developed insight-led marketing strategies to support sales objectives
• Delivered customized client presentations to top CPG, foodservice, and fragrance accounts
• Revamped and expanded the Spark global trends program
• Collaborated with internal teams to develop consumer-driven flavor and fragrance concepts
• Implemented AI-driven tools to optimize content creation processes, resulting in significant time savings and improved workflow efficiency.

• Managed teams up to 6, directing project workflow and team development
• Directed and executed all creative and visual brand strategy across digital and print channels
• Led trade show strategy and execution across the U.S., from booth design to logistics
• Oversaw branded merchandise and vendor relationships

• Art direction
• Email design
-Concept, offer, copywriting, and creative
• Web graphic and banner design
-Internet marketing banners
-Website banner and assets
• Direct mail
-Postcards, ads
• Catalog direction and design
• Copywriting
• Directing photoshoots
-Art direction
-Directing stylists & photographers
• Photo editing
• Working with printers and re-touchers
• Press checks
• Social media
• Assisting with product development
• Label and package direction and design
• Marketing and advertising assistance
• B2B/B2C

• Responsible for assisting in the operations of a regional graphics department, maintaining company brand and integrity, managing social media marketing, and staying current with foodservice design and marketing trends
• Graphic Design; Responsible for monthly company 12-16 page flyer (200,000+ recipients), banners, mailers and advertisements
• Manage and mentor 1-2 Junior Designers
• Work directly with printers and vendors
 Successfully negotiated a new printing contract saving the company over $50,000 per year
• Social Media Marketing (email blasts and banner ads)
 Implemented programs and marketing to grow a database of less than 1,000 active users to over 200,000
 Successfully sold and implemented over $250,000 in vendor sponsored email marketing in the past year
 Planning, designing, and selling social media and email marketing ads and ad space
• Manage photo shoots, basic photography, and image manipulation
• Manage several databases
• Maintaining a marketing budget and Invoicing vendors
• Developing and maintaining a marketing calendar
• Responsible for customer relations and management
• Event Planning and Marketing- (ads, travel, vendor coordination, and day of function management)

• Responsible for the creation and implementation of all marketing campaigns and graphic design needs
• Created and managed email marketing campaigns
• Updated internal databases
• Responsible for sending out email blasts
• Managed company identity and branding
• Handled design of brochures, property signs, specification sheets, and property mailings

• Responsible for management of company identity, research and design of company point of sale, retail, collateral, and food service signage as well as advertisements and flyers for the public
• Created the advertising strategy, media plan, and allocated resources
• Coordinated several advertising agencies used to develop new marketing projects
• Revamped branding strategy by creating a brand vision and identity while redefining the brand communication strategy and increasing brand awareness and visibility
• Responsible for the creation of menus, packaging, labels, and recipe cards
• Created PowerPoint presentations for sales meetings
• Created posters, handouts, and brochures for trade shows
• Responsible for logo creation and re-creation
• Created templates for retail signage, sell sheets, recipe cards, and PowerPoint presentations
• Worked directly with category directors and vendors on various tasks daily
• Supported advertisement efforts through merchandising research and campaigns
• Managed web graphics, website maintenance, and conducted market research
• Handled layout, typography, and color theory

• Responsible for the design, development and completion of all graphics and design requirements related to company website, flyers, signage, sell sheets, corporate identity, catalogs, and special projects branding
• Headed the Collegiate Division being responsible for graphic design and sales
• Skilled in color separation process, layout and typography, licensing, trademark and copyright
• Designed trade show booths
• Managed and supervised photo shoots
• Handled website maintenance
• Directed print companies

• Responsible for all retail, collateral, and food service signage as well as advertisements and flyers for the public
• Supported café, restaurant, and wholesale sales initiatives through development and execution of many marketing campaigns for special events.
• Developed many successful sales presentations for large companies such a United Airlines in order to attain a food service partnership
• Managed all wholesale food service design marketing and advertising needs including menus, packaging, labels, recipe cards and in-store retail ads
• Created PowerPoint presentations for sales meetings
• Designed company catalog
• Supervised photo shoots, layout, typography and editing of photos
• Developed inserts and advertisements for magazines and newspapers such as the Chicago Tribune
• Created templates for retail signage, sell sheets, recipe cards, and PowerPoint presentations
• Organized, designed and facilitated all advertising aspects for local events including, the Magnificent Mile Lights Festival, the Eli's Cheesecake Festival, and the Taste of Chicago
• Worked directly with copywriters on all applicable ad campaigns
• Supported advertisement efforts through cooking demonstrations on the local news and the Food Network