Ann Seprinski

- Identify, understand and articulate compelling and unique business, brand and product stories
- Create strategic messaging based on unique audience personas and target demographics
- Coordinate search engine optimization and keyword research to boost site traffic and ranking
- Develop, execute and monitor content plans and social media calendars across departments
- Collaborate with directors, designers, marketing, sales, and product experts to produce relevant content that meets the needs of B2B and B2C outlets
- Present messaging concepts and strategies to clients and stakeholders

- Managed the planning and execution of collateral supporting marketing programs including white papers, infographics, emails, web and social media messaging, print materials and news releases
- Coordinated research and refined messaging concepts to achieve target objectives and KPIs
- Prioritized and managed strict deadlines for myself and others supporting collateral development
- Monitored content quality and branding standards across all channels
- Revised and re-purposed content as necessary

- Worked with international clients to develop functional marketing programs relevant to their expertise
- Responsible for the marketing and promotion of 1000+ titles
- Developed and implemented tactical plans for special releases and new products
- Crafted and delivered specialized online marketing campaigns and outreach
- Editor and head copywriter for IGI Global Newsroom
- Delegated tasks and assisted in managing the workflow of Marketing Assistants
- Developed all company press releases, product announcements and technical descriptions
- Monitored and reported on marketing campaign results, email click rates and unsubscribes
- Represented the company at conferences and on-site visits promoting positive brand awareness
- Liaison between departments to facilitate a timely and fluid work flow