Anuradha Chandrashekar

* Creative lead on the mainline of ARROW which contributes to 80% of the business (net value USD 54 million). Responsible for the design direction and range creation across product categories: Shirts/ Bottoms/ Knits/ Denim/ winter wear/ Suits & Blazers/ Accessories. Design function includes the effective selling of the collection to key buyers and retailers, ensuring a comprehensive buy across 160 doors. * Directing Marketing and Visual merchandising teams on the new idea innovation and communication across various mediums.

[Munch is a first of its kind design outsourcing firm in India. Dedicated to provide design solutions in the Apparel and lifestyle Industry from concept to prototype] * A founding member of Munch, I've helped set the systems and processes in the firm that are followed till date. * Responsible for 40% of the business turnover (USD 280000) and overall health of the organization. An integral part of the Business strategy team, assisting in outlining proposals, making marketing kits and pitching the same to various clients. Attended international trade fairs & market visits to Barcelona, Paris, HongKong, London. * Design lead on the following concepts within Munch (which involved Trend direction, range design, across product categories, sample co-ordination and Client presentation): Year Brand Content

* Young women's Scooter brand Brand extension to Accessories for riding and lifestyle * Responsible for the successful pitch to the client & 2 seasons collection. Continued to be key client for the next 3 years

Players * Young women's lifestyle brand Design strategy for the brand from its positioning, architecture & corner stones. * Range creation for 6 seasons achieving a 42% sell-through at launch season.

* Young Womenswear lifestyle brand Brand extension from casual tees to a lifestyle offering including fashion formal wear & club wear. * Introduced a specialty line for retail in Europe only.

TATA Westside Menswear brands ASCOT Sub-premium Menswear formals & casual Shirts. * NUON Young men's street wear range creation across Shirts & T-shirts. Design Software knowledge * ADOBE Photoshop/ ADOBE Illustrator/ COREL Draw/ TEXCad

Range creation for Bershka knits (women's wear)

(Menswear Formal & Sport)