Amy Ottney

*Currently working on the fashion doll team launching a brand new line of dolls. *Manage and lead a team of 3 designers as the brand lead *Worked on the toy and content design of 4 entertainment properties *Managed a licensor and inventor team *Led two successful brand launches from the ground up that did over $30M in sales each

*Created a children's book *Took on freelance work from various design companies

*Developed and led all aspects of lesson planning, project preparations, and classroom work *Attended parent conferences and inputed grades and mid quarter reporting *Developed all whole class projects and planned and organized portfolio shoes *Created an after school Art Club meeting four times per month with 16 students

*Part of a team that designed and launched a brand new girls fashion doll line LaDeeDa *Worked with product engineers and brand team on costing challenges *Corresponded with all cross functional teams in Asia daily *Project manager of Little Charmers entertainment property in partnership with Nickelodean *Helped to develop and design product, and flew to New York to pitch idea and launch *Worked on Fairies line that received a Top Toy award for 2014 *Headed up SPARK mentorship program for underprivileged and at risk students two consecutive years *Managed design interns and headed up several key initiatives within the organization

(Freelance) Macy's and Target *Designed four seasons of girl clothes product lines for Macy's *Maintained close relationship with Macy's sales team for approvals *Developed costing strategies with the help of the product development team *Created prototype samples in house for product pitches *Mentored and managed design interns

(Freelance) *Helped launch the Forever 21 children's line from the ground up *Essential to all brainstorming, concept sketching, control drawings and spec packs *Played a role in initial store layout decisions for launch in Top Tier locations

*Designed monthly line assortments, adapting to specific target categories *Collaborated with buying team to create successful product *Created design boards and look books, and embellished samples for retailer showrooms *Implemented past seasons best seller library for future reference *Responsible for following up on production and development approvals *Expanded key retail clientele, increasing overall business and profitability

*Developed innovative creative strategies in order to increase departmental success *Instrumental in developing two new key categories- tween and 'pre-cool' *Expanded key existing core franchises- Disney Princess and Cars *Followed through on all outstanding production daily *Created packaging concepts for all products, as well as visual layouts *Effectively presented collections to Brand Franchise and senior merchants for sign off *Worked closely with partners in Hong Kong to cost source new materials and trims