Anita P

Design development of women fitness apparel. FILA China Freelance Designer

Contributing to the design and development of men's and women's Modern Heritage range for China and HK.

Facilitated the establishment of a new luxury performance tennis brand, designed 2 seasonal apparel collections.
Created corporate id, brand concept, branding, design direction, fabric development, product design and development.
Managed product and fabric development from initial design through to salesman sample.

Responsible for Apparel Category, taking product from concept to consumer. Completing all design and development.
Responsible for creation and management of apparel critical path and OGSM.
Managed range pricing architecture, cost sheet and FOB target generation.
Responsible for development and innovation within the apparel category.
Managed fabric research, selection, development, and testing. Recorded and maintained material library.
Managed supplier relationships globally and selected product source / allocation.
Made development visits to tier 1 and tier 2 suppliers. Monitored vendor compliance to group business standards.
Conducted seasonal market, product, innovation and technology trend analysis.
Conducted competitor product analysis and testing.
Created and maintained all tech packs. Responsible for prototype review, garment fitting and product sign-off.
Directed development of apparel sales catalogues and assisted with creative direction.
Regularly presented product ranges to premiership clubs, retailers and international partners.

Headed up the Event Branded Design Team, provided design direction for other designers.
Designed and developed London 2012 Event Branded apparel and accessories for the Olympic Games.

Designed and developed a highly technical Golf range, including detailed designs, fabric, print, and tech packs.

Creative direction and design of new Uniforms for an international group of over 100 private Schools.
Designed formal shirt and tie collections for multiple UK High Street retailers.
Designed official supporting apparel merchandise for the Clothes Show Live exhibition.

Managed set up of a Bespoke Shirting Label, developed a shirt range for sales team to drive growth.
Created all supporting samples, tech packs, and marketing materials.

Managed the design team to deliver premium design innovation in the sports category.
Managed critical-path, range plan, and design brief, and ensured team delivered against them.
Lead seasonal brand story and product direction, ensuring new product was original, innovative and creative.

Designed and developed apparel from concept to consumer, presented to market at large international conferences.
Responsible for trend, colour, print and styling for the Male Beach category of the Speedo International range.

Design and develop seasonal collections for licensed brands including; Ocean Pacific, Le Coq Sportif, Fila, Russell Athletic

Design mens casual and swim