Apollo Paredes
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About
I’m a design leader, storyteller, and business strategist with over 20 years of experience translating human insight into innovative, market-winning products. With an Executive MBA from the University of Michigan’s Ross School of Business, I bring a unique ability to bridge design excellence with strategic vision and execution.
My passion lies in leading and growing high-performing, cross-functional teams that thrive on collaboration, creativity, and purpose in IP-driven businesses. I’ve built and scaled design organizations that deliver award-winning experiences in smart home tech, consumer electronics, and connected ecosystems. Whether guiding a new product from concept to launch or mentoring emerging leaders, I believe great design begins with great teams.
My work has been recognized with honors like the Good Design Awards, CES Innovation Awards, and more. I’m driven by bold challenges, empathetic leadership, and creating solutions that improve lives while driving business value.
Let’s connect—I’m always open to talking about design, innovation, and building teams that make an impact.
Certifications:
2022 Leading and Sustaining a Culture of Innovation:
Kellogg Executive Education, Northwestern University
2022 Strategic Leaders Program: Vision, Strategy, and Managing the Organization to Drive Results:
Michigan Ross School of Business Executive Education -
Education
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B.F.A. Industrial DesignCollege for Creative Studies
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EMBA Business Administration/ManagementUniversity of Michigan2021 - 2023Graduated with Distinction with my EMBA from the Ross School of Business at the University of Michigan.
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Experience
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Director Of User ExperienceMasoniteTampa, FLJan 2022 - Dec 2025 (3 years 11 months)As Director of User Experience, I shape the end-to-end customer journey for Masonite/Owens Corning products, ensuring intuitive, cohesive, and high-value experiences across all digital platforms and touchpoints. I lead, mentor, and develop a multidisciplinary team of UX and Industrial Design professionals, fostering a culture of insight-driven design excellence. My focus is to align experiential strategies with organizational priorities—delivering meaningful user outcomes while advancing business performance and competitive differentiation.
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Director Of Industrial DesignHeathCoBowling Green, KYJun 2016 - Nov 2021 (5 years 5 months)As Director of Industrial Design, I led cross-functional teams spanning UX, Graphic Design, and Industrial Design, partnering closely with Marketing, Sales, and R&D to research, develop, and launch new products. My leadership centered on creating transformative, user-driven product strategies that
repositioned HeathCo as a Human-Centered Design–focused consumer electronics company. I also played a key role in guiding the organization’s evolution from a traditional lighting and doorbell manufacturer to an emerging innovator in connected, smart home technology. -
Lead Industrial DesignerChamberlain Group Inc.Oak Brook, ILSep 2010 - Jul 2014 (3 years 10 months)Served as a key design and innovation leader within Chamberlain’s Advanced Development Group, collaborating closely with a multidisciplinary team of engineers, marketing and designers to drive high-value new product development initiatives and advance the company’s innovation pipeline.
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Design DirectorLibby Perzyk Kathman (LPK)Cincinnati, OHSep 2007 - Jul 2010 (2 years 10 months)As the key design and innovation lead at LPK, I managed high-profile clients including Procter & Gamble, Henkel, Beam Suntory, James Beam, Coleman, Toro, and Miller Coors.
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Awards
Best of Show at the 2003 NeoCon for the Moxie/Premise office furniture system
2007 Good Design Award for the Eureka Capture Vacuum Cleaner
2008 American Graphic Design Award for the Shark Steam Mop Packaging
2011 Bronze Pentaward for the Makers 46 Bottle
2013 Top Ten Innovation Award Finalist by The Home Depot for the Chamberlain MyQ Garage
2019 CES Innovation Award Finalist for the Hampton Bay Portable Decorative Lantern -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@apollo9, member since 2004
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