Mauricio Aragon
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About
MSc In Marketing - UCD Michael Smurfit Graduate Business School. Dublin, Ireland (2015)
Industrial designer. Graduated with Cum Laude honors at ICESI University, Cali, Colombia (2007)
Specialized in retail and product design. 3 years experience in advertising and strategic shopper marketing at Y&R. -
Education
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MSc Marketing Business - Dublin, IrelandUniversity College Dublin Michael Smurfit Business School2014 - 2015FInal Grade: 2.1 Honours Degree
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Industrial Design Cali, ColombiaICESI University2001 - 2007
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Industrial Design Industrial Design Exchange Student - Valencia, SpainUniversidad Politécnica de Valencia2005 - 2006
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Certificate of Secondary Education. Cambridge University. Cali International GeneralColegio Colombo Británico1997 - 1999
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Experience
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Senior Industrial & Graphic Designer - Colgate-PalmoliveCali, ColombiaJul 2010 - Nov 2013 (3 years 4 months)• Guided the creative team in the development of retail solutions applying shopper marketing strategies in the implementation of Colgate campaigns at point of purchase (hypermarkets, pharmacies, mom and pop stores).
• Led the execution of the retail solutions for the advertising campaign "The Ahh Wave" for Colgate Plax in 2010, achieving the award "Best Shopper Marketing Strategy in Latin America"
• Developed the retail proposal for the global launching of the 360 Surround toothbrush in coordination with Y&R NY.
• Implemented shopper marketing strategies for more than 20 advertising campaigns for Colgate’s oral and personal care brand portfolio for Colombian, Latin American and Global divisions.
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Awards
- Alessi in Love Competition. One of 10 worldwide winners to access the workshop by Italian award winning designer Laura Polinoro. Italy. (2014)
- 1st Place Retail Exhibition Design Competition. Selle Royale in partnership with Desall. Italy. (2014)
- 1st Place Bus Stop Design Competition. Jack Daniels in partnership with Idearama. Colombia. (2013)
- Silver Award National Eucol Competition. Jack Daniels. Colombia (2014)
- Colgate Plax The "Ahh Wave" Campaign. Best Shopper Marketing Strategy in LA 2010. Colgate. -
Skills
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On Coroflot@aragon023, member since 2006
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