ADAM BERKOWITZ CREATIVE, INC.
* Founder and leader of boutique creative consulting studio with focus on research, design and development of branded consumer packaged goods and related multi-media marketing collateral. * New business development for assorted projects: branding, packaging, products, furniture, lighting, exhibits. * Account management, creative direction, team management, sourcing, quality control financial management.
DIRECTOR OF DESIGN + PRODUCT DEVELOPMENT
JOSEPH MIMRAN & ASSOCIATES
(CONTRACT) * Creative team leader, packaging design director and art director for all marketing assets. * Category and design leader for furniture, seating, lighting, decor, eyewear and writing tools. *
DIRECTOR OF DESIGN + DEVELOPMENT
BETTER LIVING PRODUCTS
* Infused a new "Culture of Creativity" into a 25 year old established company. * Established new Design Department including studio design, equipment and staffing. * Developed protocols and product development process and train staff accordingly. * Defined and managed ideal product assortment through strategic sku analysis. * Managed all global sourcing, manufacturing and creative resources. * Provided Art Direction for all marketing collateral from web to trade show exhibits. * Directed and managed complete corporate branding and packaging refresh. * Departmental financial management.
FOUNDER AND CREATIVE DIRECTOR, EQUAL DESIGN GROUP + GRIIPA
Liaised to Sales
* Orchestrated product development process for multiple business units generating $55M per year. * Directed and managed category product-mix through strategic sku addition and deletion. * Project managed 150 skus in simultaneous development across multiple categories and banners. * Managed team of 10 in-house and external designers and 5 China-based project coordinators. Marketing, Purchasing and Sourcing departments as well as to clients and suppliers. * PROMOTION in 2004: Increased accountability for above plus added responsibility for the strategy, performance, growth and profitability of seven product categories with revenues exceeding $75M per year.
DESIGNER + NEW PRODUCT DEVELOPMENT MANAGER
RALPH LAUREN HOME
NEW YORK, United States
* Led product design, styling and project management of the Ralph Lauren (RL) Modern Furniture, Lighting, Home Accessories and Home Hardware Collections. * Liaised to RL Brand Management team and to the Asian and European manufacturers. * Established and managed design processes for lighting, tabletop, bath fixtures and window hardware. * Led design, project management and merchandising of new High Point, N.C. showroom. * Led design, production and launch of retail "planogram" display system at Lowes.
Designed the complete product art and brand development process. * Directed product design and led creative direction of all related marketing collateral., trained and led interdisciplinary team of globally dispersed designers. * Led global sourcing and manufacturing activities. * Account management and financial management for all projects. * Business development. Adam Berkowitz firstname.lastname@example.org 416 509 5924