ASCO 2016 Multi-channel Campaign
ASCO 2016 Multi-channel Campaign from Dawn Arbetello
ASCO 2016 Multi-channel Campaign

CAMPAIGN GOALS
1. Increase awareness for Bristol-Myers Squibb Talent Acquisition brand
2. Inspire candidates with immumo-oncology experience to schedule appointments with recruiters during the event
3. Inspire non-attending candidates with immuno-oncology experience to request contact with I-O recruiters
4. Build interested candidate email list for future I-O recruiting communications

MY ROLE
1. Project Manager for ASCO Campaign deliverables
2. Develop initial branding concepts
3. Review and edit content for all deliverables
4. Develop all creative deliverables
5. Develop content for LinkedIn Sponsored Updates and work directly with LinkedIn to administer

Direct Mail Postcard sent pre-conference
Direct Mail Postcard sent post-conference
Journal of Clinical Oncology print ad
Digital Advertising: e-newsletter, Biospace.com, NewScientist.com
LinkedIn InMail and Sponsored Updates
LinkedIn Sponsored Updates
Digital Ads: NewScientist.com (pre- and post-conference)
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ASCO 2016 Multi-channel Campaign

CAMPAIGN GOALS
1. Increase awareness for Bristol-Myers Squibb Talent Acquisition brand
2. Inspire candidates with immumo-oncology experience to schedule appointments with recruiters during the event
3. Inspire non-attending candidates with immuno-oncology experience to request contact with I-O recruiters
4. Build interested candidate email list for future I-O recruiting communications

MY ROLE
1. Project Manager for ASCO Campaign deliverables
2. Develop initial branding concepts
3. Review and edit content for all deliverables
4. Develop all creative deliverables
5. Develop content for LinkedIn Sponsored Updates and work directly with LinkedIn to administer

Available
Freelance, Full-time
Dawn Arbetello
Digital Marketing Consultant/Graphic Designer Tarpon Springs, FL