Dawn Arbetello

• Brand Development: logo update, identity buildout, customer journey and SEO strategy
• Website Creation and Refresh: Wix, GoDaddy, WordPress
• eCommerce Page Development
• SEO and Social Media Strategy: page optimization, blog development, backlink integration, content calendar build-out with videos, blog articles, and alignment of content across customer touch points to improve experience and conversion
• Digital marketing/advertising and content marketing

Within the Marketing Communications team, in support of B2B and B2C marketing and other initiatives for one of the largest pharmaceutical and life sciences industry member associations in the world:
• Collaborate with multiple teams to develop creative multi-channel solutions.
• Art direct and mentor junior designers through ideation, design, production, and delivery of all creative assets.
• Audit corporate identity, implementing changes and communicating identity and style guidelines to staff and stakeholders.
• Set the bar for creative excellence, drive best practices, and enable visual consistency across brand interaction points.
• Create and update content across customer touch points to improve experience and incorporate emotional marketing strategies.
Pursue professional development in Customer Experience and Digital Marketing Strategies, UX/UI Design, and customer-first content development.

Within the Marketing Services team, support multiple business units of an international technology/manufacturing company.

Single point of contact in support of employer brand/recruitment marketing within a large pharmaceutical and life sciences company:
• Collaborate marketing strategies for global recruiting campaigns.
• Oversee asset creation and delivery of all multi-channel recruiting activities, including website audits and paid advertising.
• Design and test UI for digital and multimedia marketing.

Within the Marketing Services team:
• Create and edit high-impact visual presentations for internal/external clients.
• Consult with workplace communications team on branding and marketing for facility groups, programs, and events.

Within the Marketing Communications department, support one of the largest insurance marketing companies in the US.

As sole proprietor of a successful marketing and design agency:
• Consult with clients on long- and short-term marketing strategies, design, production, and branding, including budgeting, scheduling, and quality control.
• Art direct and produce multimedia campaigns from conception to completion.
• Manage multiple creative projects, coordinating between clients and vendors.