Production Designer/ Toy Designer / Packaging / Art Direction

Roderick Lowe

Groton, MA

coroflot.com

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About

I'm a Toy Designer / Production Designer / Art Director that has been in the toy business for over 20 years. I've designed educational eco-friendly wooden toys, toy trains, wooden robots, and have done some character as well as storyline development . I have gained a lot of experience working with licensors from Disney, Hasbro, to Warner Brothers. I also have experience in package design, Illustrations, setting up photo shoots, Photography, POP, catalogs, large format printers, overseas correspondence (China factories) and web design.
Education
- MA Web Design
  
  COMPUTER PROCESSING INSTITUTE
  
  1998
- Drawing Studio
  
  MASSACHUSETTS COLLEGE OF ART
  
  1996
Experience
- President / Founder
  
  Fiwi Toys LLC
  
  Groton, MA
  
  Jul 2018 - Present (4 years 10 months)
  
  Founded Fiwi Toys LLC, a toy company focussed on designing toys with a purpose. Fiwi means "for we" in Patwa. We design toys we ourselves love to play with. All toys are designed for fun purposeful play. Safety is also one of our major concerns, so our toys conform to ASTM, Prop 65, and CPSIA standards.
- Production Graphic Designer
  
  Ceaco
  
  Newton, MA
  
  Jun 2021 - Feb 2023 (1 year 8 months)
  
  • Design packaging for various puzzles, games, and brainteasers.
  • Hire / direct illustrators
  • Organized detailed file naming protocols
  • Suggested and helped in setting up design workstations
  • Trained designers in file management protocols and how to setup files properly for print.
  • Manage projects with outside vendors
  • Setup automated file preflight scripts to expedite file preparation.
  • Helped setup project management system using Airtable to automate certain work flows.
  • Managing large format printer, media, and inks.
- Senior Production Designer
  
  HASBRO
  
  Pawtucket, RI
  
  Nov 2019 - May 2021 (1 year 6 months)
  
  • Instructions layout and design for various games licenses and brands.
  • Game play test with Brand Writers and Product Designers to fine-tune instructions
  • Create 3D renders of product using Keyshot.
  • Manage projects with HFE and outside vendors – brief out job, manage edits/changes/timelines
  • Prepress: Setup automated file preflight scripts to expedite file preparation.
  • Setup task management using Microsoft Planner
- Art Director
  
  MAXIM ENTERPRISE INC.
  
  Lakeville, MA
  
  Oct 2002 - Apr 2018 (15 years 6 months)
  
  * Provide art direction, design preschool toys, POPs, and assist with Toy Fair booth layouts * Develop packaging designs that assist in gaining clients like PBS Kids, BJ's, Lionel, and Target * Oversee correspondence with China design group to ensure quality design standards upheld * Create slogans and storylines for product line, manage talent, photo shoots, purchasing needs * Web design and updating SENECA SPORTS MILDFORD, MA
Awards

• 2023 Saved the Creative Department $14,589.82 on tech support fees by solving them inhouse.

• 2018 Kickstarted & manufactured Pre-Bot which sold in Barns & Noble and specialty stores.

• 2017 Presented toy design on the ABC show THE TOY BOX

• 2006 American Graphic Design Award, “Always on the Move” Catalog, Maxim Enterprise, Inc.
Industries
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On Coroflot

@arena, member since 2007
- Following 9
- Followers 35

Roderick Lowe

Interface UX Designer Co-op/Intern

Packaging Engineer