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Events & Conventions Director / Marketing / Account Management

Annie Loiese Retuya

Calgary, Canada
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  • About
  • About

    Creative and energetic events manager offering eleven years of experience working in a fast paced environment where professional organizational skills are required to handle staff, customers, contractors, budgeting and financial aspects for special events.

  • Education
    • Bachelor Business Management Major in Hotel & Restaurant Management
      University of the Philippines in the Visayas
      1998 - 2003
  • Experience
    • Conventions & Events Director
      WATERFRONT CEBU CITY HOTEL & CASINO
      Cebu City, Philippines
      Jun 2014 - Mar 2015 (9 months)
      • Responsible for planning, managing and generating sales on special functions as well as organizing functions and events within the limits of established guidelines, standards and procedures of the hotel in order to achieve operational efficiency, guest satisfaction and maximized revenues by realizing sales targets and objectives through prompt and proper delivery of administrative and logistical requirements for banquet, special functions, events and conventions.
      • Promote conference, conventions, and trade show services by performing tasks such as meeting with professional and trade associations. Communicating with persons outside the organization.
      • Thinking creatively - developing, designing or creating new applications, ideas, systems, for special events.
      • Handles revenue management for banquets.
      • Heads the Conventions and Events department. Supervises, delegates, and monitors the Conventions & Events Coordinators and Supervisor.
      • Prepares the Proposals, Contracts and Banquet Event order generated from the Opera System.
      • Coordinate respectively, relay complete and accurate details and take prompt, proper and immediate action on guest requests and complaints by coordinating with the concerned departments to assist in these requests.
      • Ensures that pre – arranged banquet requirements are promptly and properly delivered in accordance with the standards and procedures of the hotel.
      • Does costing for all the banquet menus.
      • Supervises and monitors on-going events and functions.
      • Gather, validate and relay information pertinent on developments and trends in the market and competitors.
      • Makes banquet packages to lead in more revenues.
      • Prepares the following reports: Weekly Group Backlog Report, Monthly Profit & Loss Report (Monthly), Actualized Banquet Revenue per market segment report (Monthly), Budget Revenue forecast, Budget Expense forecast, and the Property Goal Setting Report.
    • Conventions & Events Manager
      WATERFRONT CEBU CITY HOTEL & CASINO
      Cebu City, Philippines
      Aug 2007 - Jun 2014 (6 years 10 months)
      • Responsible for planning and creating sales promotion strategies to generating sales for events.
      • Heads the Conventions and Events department. Supervises, delegates, and monitors the Conventions & Events Coordinators and Supervisor.
      • Specializes in promoting, selling, organizing and coordinating events such as: concerts, workshops, boxing events, interviews, press conferences, fund raising events, ceremonies, meetings, media launch and other social and corporate events.
      • Ensure that pre – arranged banquet requirements are promptly and properly delivered in accordance with the standards and procedures of the company.
      • Coordinate respectively, relay complete and accurate details and take prompt, proper and immediate action on guest requests and complaints by coordinating with the concerned departments to assist in these requests.
      • Oversee on-going events and functions.
      • Prepare the contracts for events such as concerts, boxing matches, and other social events.
      • Banquet menu costing.
      • Gather, validate and relay information pertinent on developments and trends in the market and competitors.
      • Assist in the preparation of brochures and collaterals that would promote banquet events.
      • Prepares presentations and reports: Weekly Group Backlog Report, Monthly Profit & Loss Report (Monthly), Actualized Banquet Revenue per market segment report (Monthly), Budget Revenue forecast, Budget Expense forecast, and the Property Goal Setting Report.
    • Assistant Sales Manager
      WATERFRONT CEBU CITY HOTEL & CASINO
      Cebu City, Philippines
      Sep 2006 - Aug 2007 (11 months)
      • Responsible for planning, monitoring and supervising Sales performance related to generating sales, managing accounts, establishing client relations and performing sales administration procedures within the limits of established guidelines, standards and procedures of the hotel in order to achieve operational efficiency, guest satisfaction and maximized revenues by realizing sales targets and objectives through proper and strategic implementation of sales plans, programs and procedures.
      • Conduct regular sales calls, establish and maintain client contacts and relations, process and monitor sales leads, establish client relations to build new and maintain existing accounts covered in assigned area.
      • Renders logistical and administrative support to facilitate implementation of sales plans, programs and strategies;
      • Prepares, develops and facilitates implementations of sales plans, strategies and itineraries.
      • Handles guest inquiries, establishes contact with clients, processes sales leads, sells and promotes the services, facilities, promotions and packages of the hotel;
      • Coordinates, prepares reports and records, facilitates processing of proposals and contracts;
      • Supervises, delegates, and monitors tasks and assignments of the Sales Account Managers.
    • Sales Account Manager
      WATERFRONT CEBU CITY HOTEL & CASINO
      Cebu City, Philippines
      Feb 2004 - Sep 2006 (2 years 7 months)
      • Responsible for the development of incentive, conference business thru aggressive selling rooms and banquet to include food and beverage outlets as well as liaise with companies, associations, organizations related to public relations and advertising.
      • Conduct regular sales calls, establish and maintain client contacts and relations, process and monitor sales leads, establish client relations to build new and maintain existing accounts covered in assigned area.
      • Handles guest inquiries, establish contact with clients, process sales leads, sell and promote the services, facilities, promotions and packages of the hotel.
  • Awards

    Award of appreciation given by the Confrerie de la Chaine des Rotisseurs, Baillage National des Philippines, Employee of the quarter, Supervisor of the Year 2005

  • Skills
    • Account Management
    • Content Strategy
    • Event Design
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    @aretuya, member since 2015
      • Followers 2
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