Arielle Hebert

1. I support the Marketing Director and Branch Executive Directors, in the development of ideas and implementation of the annual Marketing Plan and program specific Marketing Plans.

2. I assist in managing and maintaining the YMCA of Metro North's website by ensuring that our messages and image are professional, interactive and effective in communicating our products and services. I work with Y Branch Directors so that local Y pages are current and copy reflects consistency through the site as we communicate to multiple audiences.

3. I assist in creating and implementing e-marketing and social media updates as scheduled.

4. I use Graphic Design software (Adobe Creative Suite products ie; Illustrator, Photoshop etc.) to
update and maintain print marketing materials, member communication pieces and templates as needed including monthly newsletters, program brochures, internal branch marketing pieces and promotions.

5. I keep a database of media contacts and assist the Marketing Director, and other Branch executives in sending regularly scheduled Press Releases.

6. I catalog and file print materials and assist in the bidding process with vendors in order to assist in organizing the departments work flow.

7. I strive to meet the highest standards set forth in the YMCA of the USA Marketing and Communications Best Practices and follow YMCA Branding Standards.

8. I act as a professional member of the staff team by offering input and insight as well as performing all other assignments and responsibilities deemed necessary.

I create and execute freelance designs for clients.

As a Marketing Assistant, I supported the Designer in her day–to–day goals and responsibilities. This included creating sell–sheets, designing monthly flyers and quarterly newsletters, and maintaining vendor imagery.

While attending the Disney College Program I was placed in the Magic Kingdom Attractions/Operations Cast, and was given the chance to be a Jungle Cruise Skipper! I memorized a 10–minute spiel, operated boats with 40 guests per ride, made magical moments for kids, received praise from management and interacted with happy guests.

As a Reservations Assistant in the Conference and Events Services Office at Bridgewater State University, I completed data entry, engaged in professional problem solving in person and over the telephone, scheduled conference rooms for all campus organizations, posted daily campus–wide activities, and organized past events and reservation files.

As a Floor Model, I greeted and assisted customers, performed cashier duties, arranged merchandise, cleaned and maintained the store and ensured customer satisfaction.

As a Graphic Design Intern, I created in–house advertisements for all of Madavor’s magazines. I also designed subscription cards and edited photos.

As a Graphic Design Intern for the National Hispana Leadership Institute, I designed program graduation guides, the yearly 20–page sponsorship packet, web banners, and drafted logo ideas for their 25th anniversary.

As an Art Gallery Intern, I created Bridgewater State University’s yearly Art Gallery Calendar, designed postcards for two of the individual exhibits, and participated in the process of installing/de–installing all exhibits.