The pitch-winning campaign for National Geographic, showcasing its global brand philosophy - Further. When Nat Geo wanted to launch this idea in India, we decided to give it hands and legs, and some soul. What does 'Further' mean? How much further can we take it, to give the brand a presence, and an essence? This campaign answers that. And hopefully, gives an iconic brand the stature it deserves.
An internally cut AV that establishes the idea in the most impactful way possible. A piece that is very close to my heart.
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National Geographic Further
The pitch-winning campaign for National Geographic, showcasing its global brand philosophy - Further. When Nat Geo wanted to launch this idea in India, we decided to give it hands and legs, and some soul. What does 'Further' mean? How much further can we take it, to give the brand a presence, and an essence? This campaign answers that. And hopefully, gives an iconic brand the stature it deserves.
