Arijit Sengupta
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About
Who said writing needs words?
I am well versed in three languages, having written advertising campaigns, long copy ads, films and lyrics in English, Hindi as well as Bangla (my native tongue). Yet, I feel the inadequacy of mere words when it comes to communication. Expressing an idea depends on how insightful one is, in reaching one of the most inaccessible places on Earth - the consumer's heart. It's about finding the shortest way there. I have been trying it for 21 years now, with some measure of success. But believe me, you never become a pro. You just keep learning newer tricks. -
Education
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PG Diploma Advertising & PRIndian Institute of Mass Communication2003 - 2004
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Certificate Multimedia CourseET&T Computer Institute2002 - 2003
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BA (Hons.) English EnglishHansraj College Delhi University2000 - 2003
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AISSCE Senior SchoolSpringdales School1998 - 2000
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AISSE Junior SchoolSpringdales School1988 - 1998
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Experience
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National Creative DirectorDentsu CreativeBengaluru, IndiaJun 2024 - Present (2 years)Heading the south creative for Dentsu, across Bengaluru, Kochi and Chennai.
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Executive Creative DirectorFCB IndiaGurugram, IndiaJul 2023 - May 2024 (10 months)Leading a set of key businesses and forming the strategic leadership core of the agency. Working towards benchmarking and propelling the team to achieve global creative standards.
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Group Creative Director & Copy HeadGurugram, IndiaAug 2017 - Jun 2023 (5 years 10 months)Leading a full fledged creative team of 15 handling key businesses for the agency including Hero Motocorp, Vistara, Domino's and Vivo.
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AVP & Senior Creative DirectorJ. Walter Thompson, DelhiGurugram, IndiaMar 2016 - Jul 2017 (1 year 4 months)Responsible for creative output of the team, handling key businesses like Airtel, Hero and Pulse Candy
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Creative HeadLeo BurnettNairobi, KenyaJun 2015 - Jan 2016 (7 months)Responsible for the creative output of the agency and guiding the team towards creative excellence
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Creative Director - II/Sr. Creative DirectorJWT IndiaGurgaon, IndiaJun 2012 - May 2015 (2 years 11 months)Solving key communication problems through a leadership position
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Associate Creative Director/Creative DirectorHakuhodo Percept Pvt. Ltd.New Delhi, IndiaApr 2010 - Jun 2012 (2 years 2 months)Handling key clients and developing new business opportunities
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Creative Group HeadBates 141 India Pvt. Ltd.New Delhi, IndiaAug 2008 - Apr 2010 (1 year 8 months)Supervising a team and managing clients through creative presentations
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Sr. Copywriter/Copy SupervisorHakuhodo Percept Pvt. Ltd.Apr 2007 - Aug 2008 (1 year 4 months)Handling multiple brands as part of a core team
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Sr. CopywriterInnocean WorldwideNew Delhi, IndiaFeb 2006 - Mar 2007 (1 year 1 month)Building a brand through print and film communication
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CopywriterTriton Communications Pvt. Ltd.New Delhi, IndiaApr 2004 - Feb 2006 (1 year 10 months)Developing communication ideas as part of a Junior team
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InternshipTBWA IndiaNew Delhi, IndiaMar 2004 - Apr 2004 (1 month)Learning the ropes of advertising
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Awards
Abby Gold - Horlicks Fearless Songs (Branded Content and Entertainment – Best use of music)
Abby Silver - Horlicks Fearless Songs (Branded Content and Entertainment – Best integrated content)
Abby Silver - GNC Typofit (Digital and Mobile Technology – Others)
FAB Silver - Horlicks Fearless Songs (Integrated Campaign – Non-alcoholic drinks) - FAB Awards (London) 2019
Baby Elephant - Horlicks Fearless Songs (Branded Content) - Kyoorius 2019
Top 10 - Times Power of Print 2019
No. 5 - India’s Hottest Creatives in 2020 - Campaign Brief Asia 2020 -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@arijitsengupta, member since 2012
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Following 1
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Followers 3
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