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Creative Design Director
Singapore
Jun 2018 - Present (6 years 4 months)
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Footwear Designer
ADIDAS
Herzogenaurach, Germany
Feb 2016 - May 2018 (2 years 3 months)
- Design & develop creative solutions to concepts within the assigned category
- Present the designs in context to the category direction
- Execute design work according to the visual language of adidas as well as
given Corporate Identity guidelines according to legal guidance
- Ensure proper handover of sketches into development. Ensure e cient
process & communication ow between design, marketing & development
- Self-Manage own creative process and execute towards given design
languages within the category
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Footwear Designer Stella McCartney
Adidas
Herzogenaurach, Germany
Aug 2016 - Mar 2017 (7 months)
- Execute the creative vision in a product range for the category
- Ensure proper handover of sketches into development through line arts,
renderings, tech packs
- Improvement of prototypes by working on blue prints and shell pattern
- Look into and develop material innovations for products
- Support product management and development in all issues regarding
the realisation of products and collections
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Color & Graphic Designer Footwear
Adidas
Herzogenaurach, Germany
Jan 2014 - Jul 2016 (2 years 6 months)
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Bachelor Project: Design for women’s tennis shoes
Herzogenaurach, Germany
Feb 2013 - Dec 2013 (10 months)
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Internship
Herzogenaurach, Germany
Feb 2012 - Aug 2012 (6 months)
creating new graphics and colors for footwear (Adobe Photoshop, Illustrator, inDesign),
combining and matching the graphics with colors,
uploading new color CADs into the DMT and PDM system,
developing design concepts,
preparing sketches and renderings for design presentations,
creating mood and materialboards and further presentation of them,
creating design presentations and work with development and marketing department.