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Founder & Creative / Visual Director

Armel Shami

San Francisco, CA
be.net
Available Now
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  • About
  • About

    Design is something that is a part of our everyday life. In our homes, in our towns and even in our wardrobes every aspect has come from a design. Creative activities have always drawn my attention, from a young age I loved to draw, colour,cut and create and I'm still very much like this. I prefer to make design which would be simple, sophisticated, distinguish and eye catching. I inspire myself with the help of nature, and defiantly the basic need of today's modern world, The Technology, which makes me able to create more effective and convincing ideas.

  • Education
    • Bachelor's Degree Commerce
      University of Karachi
      2007 - 2009
    • High School Business & Commerce
      Government Degree College Gulistan E Johar
      2005 - 2007
  • Experience
    • Founder & Creative / Visual Director
      Armelson
      Jun 2017 - Present (9 years)
    • Creative / Visual Manager
      Amazon
      Feb 2016 - May 2017 (1 year 3 months)
      Updating content and graphics in product listings & monitoring performance and results. Identifying and evaluating improvement options, Introducing new technologies. Maintaining links, managing online products/store listing, marketing and sales campaigns. Present and drive a strategy to increase Product / Listings visibility and taking sales to next level in a reasonable time. Assist the Operation and Product Manager in managing day to day operational matters relating to the position. Coordinating and Managing existing team members ensuring uninterrupted execution of different activities like product marketing, customer communication, feedback/review management.
    • Senior Design Executive
      Informatique (Pvt.) Ltd.
      Karachi, Pakistan
      Oct 2014 - Feb 2016 (1 year 4 months)
      Creating design concepts with the production unit.
      Design UX & UI orders on company board based on the timelines and requirements posted by the client.
      Manage project delivery of Design Unit.
      Plan and visualize the project order requirements in sync with the sales teams.
      Assisting the support unit in completing their sales cycle.
      Meet KPIs defined within the department.
      Assisting design unit in defining the design and development unit KPIS.
    • Creative / Visual Designer
      Salsoft Technologies
      Jul 2013 - Oct 2014 (1 year 3 months)
      Translate requirements into concepts and user experience design.
      Associate with Design Research to enhance design suggestions.
      Manage design wire-frames, mock-ups of web, apps and navigation maps.
      Imagine complex data sets in easily comprehensible ways.
      Develop overall brand.
      Extend brand to intuitive interactive model and user experience.
      Develop clean well executed design concepts.
      Coordinate with team on design and prototype of new interfaces.
      Coordinate with UI Programmer to strategize and execute user interfaces.
      Translate user requirements into usable interfaces aligning with business goals.
      Clear screen mock-ups, prototypes and UI design specifications.
      Develop interaction models and site navigation.
      Perform UI client presentations at various project stages.
      Coordinate with business and technology teams, business analysts and developers.
      Own UI design phase of life-cycle and coordinate with product design and engineering teams.
    • Senior Creative / Industrial Designer
      Experts Establishment
      Jeddah, Saudi Arabia
      Jul 2010 - May 2013 (2 years 10 months)
      Meeting with clients to establish the design brief, including the concept, performance and production criteria.
      Working on ideas as part of a team or developing design concepts using 3D / CAD (computer-aided design).
      Taking part in specialist or multidisciplinary team meetings.
      Sketching initial design ideas.
      Identifying the suitability and availability of materials.
      Producing detailed, final hand drawings and specifications or, more likely, using dedicated computer software (3D / CAD) to produce design specifications, including parts lists and costings.
      Making samples or working models by hand or using computerised prototyping equipment.
      Testing the design concept by computerised modelling or physical hands-on testing of models.
      Researching materials, processes or market requirements.
      Arranging meetings and liaising with engineers and other departments, including marketing, to discuss and negotiate appropriate production processes, costs and commercial issues.
      Occasionally travelling to clients' production facilities and evaluating the feasibility of production.
      Making presentations to clients, either when bidding for a contract or to present design proposals.
    • Senior Creative Designer
      IBER (Institute of Basic Education & Research)
      Karachi, Pakistan
      Nov 2009 - Jul 2010 (8 months)
      Thinking creatively to produce new ideas and concepts.
      Proofreading to produce accurate and high-quality work.
      Contributing ideas and design artwork to the overall brief.
      Working on layouts and artworking pages ready for print.
      Keeping abreast of emerging technologies in new media, particularly design programs such as InDesign, Corel Draw, FreeHand, Illustrator, Photoshop, 3ds Max, Acrobat, Dreamweaver and Flash.
      Developing interactive design.
      Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers and marketing specialists.
    • Creative Designer
      Sibex Systems
      Karachi, Pakistan
      Sep 2007 - May 2010 (2 years 8 months)
      User Interface Design, Web Designing, Flash Animation, Project Management & Client Consultation
    • Creative Designer
      Star Point (Pvt.) Ltd.
      Karachi, Pakistan
      Mar 2006 - Nov 2009 (3 years 8 months)
      Creative Direction, Project Management, Graphic and Visual Designing, Advertising and Publishing
    • Graphic Designer
      Faisal Publishers
      Karachi, Pakistan
      Jan 2005 - Feb 2006 (1 year 1 month)
      Illustrations for Books, Graphic Designing, Books and Publishing
  • Industries
    • Advertising
    • Apparel
    • Commercial Equipment
    • Mobile Apps
    • Publishing
  • Skills
    • 3D Studio Max
    • Communication Design
    • Creative Direction
    • Creative Suite
    • E-Commerce
    • Exhibit Design
    • Experience Design
    • Graphic Design
    • Illustration
    • Wireframing
  • Elsewhere on the Web
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  • On Coroflot
    @armel, member since 2010
    • Following 36
    • Followers 19
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