As Growth Manager for the video podcasts Penitencia, La Gran Batalla, and Calladitas No, I led the design and execution of digital growth strategies across YouTube, Spotify, Instagram, and TikTok. I developed data-informed distribution frameworks focused on virality, audience retention, and cross-platform engagement. My work contributed to significant increases in community size, impressions, video views, and podcast downloads. In addition to growth, I played an active role in the production process, providing audience insights and strategic recommendations to enhance storytelling, episode structure, and communication tactics—ensuring a more engaging viewer and listener experience while amplifying the shows’ reach and cultural relevance.
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