Anthony Michael Scumaci

• Cross-trained as the only member of the Corporate Communications department to be utilized on all four teams: Creative Services, PR/Social Media, Copy, and Web/Digital.
• Completed more than 400 projects per year, always meeting or exceeding deadlines.
• Conceptualized, designed, and created a brand identity for Canon Solutions America.
• Established guidelines and regulations for company-wide branding standards.
• Created, edited, and reviewed content and design of internal and external presentations for managers, directors, and senior level executives.
• Designed pocket folders, postcards, three-dimensional mailers, sell sheets, flyers, and brochures targeted toward current and potential customers.
• Designed trade show graphics, window displays, LED displays, billboards, posters, branch office infographics, and multimedia showroom signage.
• Designed invitations and advertisements for company events and sponsorships.
• Drafted and designed a variety of logos and icons for both internal and external usage.
• Designed web banners, buttons, and graphics for company website and intranet.
• Coded and created basic HTML/CSS landing pages and email blasts.
• Created interactive publications for mobile devices and web distribution.
• Retouched and finalized all product and lifestyle imagery.
• Managed relationships with commercial printers, vendors, and lead generation partners.
• Recruited photographers and functioned as Art Director for all photo shoots.
• Managed projects from concept to completion and supervised the approval process.
• Appointed as chairperson of the Web Committee team that collaborated to develop new ideas and strategies to enhance user experience on the company website.
• Designated as Art Director and Brand Manager for the company eLearning initiative.
• Mentored and provided guidance to junior level designers and team members.
• Assisted with the organization of the yearly Take Our Daughters and Sons to Work Day event.

• Developed concepts for clients that included Mikasa, First Data, Lexus and Citi.
• Designed posters, catalogs, brochures, direct mail pieces and packaging.
• Designed logos and stationery packages.
• Designed trade show booth displays and graphics.
• Assembled presentation boards and mock-ups for client meetings.
• Completed the pre-flight process of files for print production.
• Supervised print production and quality of prints while on press.
• Reviewed printer proofs for final sign-off.
• Proofread and provided flawless copy for client review.
• Created customized landing pages for customer files.
• Designed website layouts and banners.
• Assisted with photo shoots.
• Photographed client products using a digital SLR camera.
• Enhanced digital photography with retouching and color correction techniques.

• Designed university publications, advertising and promotional materials.
• Designed logos for university programs and organizations.
• Created out-of-home material for MTA LIRR, MTA bus, billboards and mall signage.
• Designed car and bus wraps for university vehicles.
• Bid out projects for print and followed through from production to completion.
• Supervised print production and press checks.
• Created animated web banners.
• Developed concepts for the 2005–2007 Adelphi University ad campaign.
• Conducted focus group research.
• Assisted with photo shoot and hiring of models.
• Hired and managed freelance designers for the department.

• Collected and analyzed fanbase data for various artists to develop marketing strategies.
• Designed web banners, monitored social media, and developed copy to promote artists.
• Supervised street teams and responded to hundreds of emails per week.