Alyssa Shapkoff
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About
Senior Art Director/Senior Designer with 10+ years of collective experience in the fields of advertising, marketing, architecture, tech startups, branding and graphic design. Creative-leaning professional drawing largely from my architectural education and vast branding and graphics background; offers mash-up of art direction, branding and identity work, copywriting, graphic and environmental design, UX/UI, product design/visual design.
Innovative and results-driven with extensive experience delivering exceptional designs for wide-ranging print and media projects, brands and environments. Self-professed "designsmith" using a multi-disciplinary, multi-instramental approach with strong project management abilities, effective communication skills and outstanding work ethic.
Accurately interprets the voice of the brand with diverse industry insight, astute attention to detail and comprehensive technical acumen; market expertise includes retail, sports, entertainment, hospitality, academic, media, publication, technology, healthcare/pharma and consumer products and goods.
"Alyssa Shapkoff is a Chicago-based Senior Art Director, designer and wordsmith hailing from rural Illinois. She spends a good portion of her day drinking bottomless coffee, reading, writing and making beautiful things. Alyssa studied architecture, found her way into advertising, and enjoys most everything design-related. She refuses to 'make it pop.'"
Follow her on Instagram, Twitter or LinkedIn. For business inquiries or full-time or freelance employment opportunities, please direct messages to: [email protected].
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Education
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Master of Architecture ArchitectureUniversity of New Mexico2003 - 2005
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Bachelor of Science in Architectural Studies ArchitectureUniversity of Illinois at Urbana-Champaign1999 - 2003
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Experience
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Contract Art Director/Senior DesignerVISANOW.comILDelivered on-brand B2B/B2C creative as part of in-house marketing arm for a multinational healthcare company. Responsible for Global Immigration-Chicago Contract Art Director/Senior Designer
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Contract Senior Art DirectorAtypical Design-ChicagoILDeveloped creative direction and guidelines for retail store visual
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Ladue NewsT.Mnich Architecture Simon Property Nordstrom St. Louis Freelance Art Director, 2013
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Northwestern Kellogg School of ManagementEvanston, United Statesmedia content/posts and banner ads for mobile and web. Led creative
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Master of ArchitectureFreelance Senior Designer/Art DirectorWorked on design initiatives spanning from in-store signage and University of New Mexico at Albuquerque, NM POS to the new visual identity and assets for full-line of Graduated with Honors 2005 consumer products. Bachelor of Science in Architectural Studies Clients Served: Procter & Gamble and Head & Shoulders. University of Illinois-Urbana Champaign, IL
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Contract/Consultant Senior Designer/Art DirectorGettys Inc.-ChicagoIL
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Produced creative output as Strategic Thought PartnerTOOLKITHilton Fluency in Adobe Creative Suite, Microsoft O ce, Keynote, Brands, focused mainly on user-experience audits, overall Autodesk AutoCAD, and Google Sketchup Pro. guest-experience, brand-loyalty and new business development. Strong leadership skills and experience mentoring creatives. Provided consultancy on wide array of multi-channel design solutions Clear communicator with the ability to work both independently, and new brand initiatives, from brand and identity development to and in a team setting. Ability to work within tight deadlines and various promotional and marketing strategies, pilot programs and client budgets. consumer testing to prototyping and rollout. Clients Served: Hilton and Hampton Inn. Experience as a key contact-managing complex projects, deciding creative strategy/process and organizing workflow. RELATED DESIGN & BRANDING EXPERIENCE Possession of strong design and conceptual abilities. Knowledge of print production, environmental graphics, POS/POP
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PGAV Destinations-SaintLouis, MOand tradeshow graphics. Solid understanding of UX/UI design, Contract Senior Designer/Exhibit Designer wireframes prototypes, responsive, and adaptive design with Designed environmental graphics, exhibit, and interpretive designs, basic HTML and CSS skills. as well as, signage and wayfinding systems, for a large-scale, international zoological park and botanical garden. Clients Served: Sheik Zayed bin Sultan Al Nahyan of Al Ain, United Arab Emirates Chimelong Group of Chimelong, China and NASA with the Kennedy Space Center. Eva Maddox Branded Environments-Chicago, IL
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Senior Designer/Brand StrategistSaudi Arabian Royal FamilyProvided visioning, concepting, initial brand strategy and identity development, environmental graphics, signage and wayfinding systems, and various print work for multitude of corporate accounts, Find cultural, and academic institutions. Clients Served in association with the first me all-women's university in the Kingdom (Princess Noura bint Abdulrahman University in Riyadh, Saudi Arabia) University of Oregon at Bend, OR and Phil Knight in association with Nike. 505 Design-Boulder, CO
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Art DirectorVisual CommunicationsDesigner typical Design ADVERTISING & MARKETING EXPERIENCE New Control /Merkle-Chicago, IL
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Stealth Startup-ChicagoFreelance Senior Art DirectorILFashioned creative for direct-marketing campaigns (e.g. direct-mail, Creative Director
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Skills
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On Coroflot@ashapkoff, member since 2012
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Followers 4
