Ashlee Hoholik

Collaborated with senior designers and creative director to develop, design, and execute product from initial conception through to final manufacturing
 Designed for various junior retailers including Target’s “Wild Fable”, Kohl’s, Tilly’s, Buckle, Fred Meyer, and most recently, Nordstrom’s, Burlington, and Walmart
 Facilitated all fabric, trim, send outs, and print sourcing domestically and overseas
 Excelled at flat sketching, CAD, line sheet creation, and graphic development via Illustrator and Photoshop
 Vital participant in various stages of production including fittings, lab dip, strike-off, PP, and TOP approvals, etc.
 Partnered with costing, production, and tech design teams to ensure accuracy and quality of product
 Worked closely with pattern makers and supported in the management ofthe sample room
 Aided in costings, tech packs, and production hand-off meetings
 Mentored a team of assistants and helped guide their professional growth
 Recently fostered the expansion of the in-house outerwear and leisure lines

Guided social media influencers in the development, production, logistics, and drops for their apparel brands such as the Jumelle swimwear line
 Worked closely with design, tech, and graphic teams to create multitudes of CADs, line sheets, and tech packs weekly
 Maintained all fit sample, PP, and TOP expectations via specs and in person fittings with clients
 Concise daily communication with all suppliers and logistics team to facilitate the delivery and warehousing of product
 Sourced and secured the working relationships with several LA manufacturers, fabric houses, and printers for the company’s expansion into the LA market

-Identified new, emerging themes for garment design and print creation with a keen eye for color, texture, and silhouette
-Translated mainstream trends while adhering to specific design aesthetics and cost restraints for a multitude of private label accounts including Zumiez, Tilly’s, Surf Style, and Venus
-Illustrated and rendered technical garment flats for both line sheet development and tech pack creation with speed and accuracy
-Communicated with overseas factory to ensure quality and accuracy in design execution and production
-Conducted fit sessions and technical follow-up through to TOP completion
-Proactive contributor for print direction and re-coloration of artwork
-Worked directly with creative director on all lifestyle and product photoshoots
-Excelled in managing multiple customer needs while adhering to T&A calendars and deadlines

-Successfully contributed brand appropriate designs for jr. and young contemporary dress line via market research and updating best-sellers
-Completed up to 20 tech packs per week for overseas sampling requests in preparation for Sept. 2019 market

-Identified and translated key trends for both moderate and budget accounts including Nordstrom, Macy’s, Forever 21, Tilly’s, Fashion Nova, TJX, and Ross Stores
-Quick-turn sample creation for weekly buyer’s meetings
-Created and followed through with in-house line sheets to ensure timely delivery of stock
-Digital flat garment drawings for line sheet and tech pack population
-Vital participant in fit sessions and bulk fabric approvals

-Hand sketched all garment flats and worked with in-house patternmaker to execute up to 15 new samples per week
-Populated all BOMs and tech packs for production pass off
-Followed through with fittings, lab-dip, and strike-off approvals to ensure all production standards were achieved
-Essential participant in buyer meetings and all follow-up for customer accounts including Dillard’s, Pacsun, Ross Stores, Beall’s Outlet, Styles for Less, and Charlotte Russe
-Provided creative direction for photo shoots and styling of seasonal look books
-Inspirational leader and manager of a small team of design and pre-production assistants

-Key team member in the development and merchandising of multiple domestic and import lines
-Created and updated line sheets, color cards, and swatch libraries each season
-Maintained positive relations with buyers and successfully oversaw purchase orders through to TOP completion
-Effective communicator and liaison between design and production teams

-Worked directly with creative director to populate line sheets, spec sheets, and BOMs for women’s contemporary sportswear and denim line
-Aided in the creation of Fall 2013 photoshoot and look book
-Followed up with domestic factories for denim washes and finishes