Ashley McKinney

Dedicated, detail-oriented, process-driven, organized, and determined in-house graphic designer and marketing professional with proven ability to manage multiple firm-wide projects including brand and website development, marketing collateral and campaigns, development of internal processes, presentation building, editorial and production enhancement, and efficiency analyses.

As the pioneer Designer at my firm, the opportunity to evolve the existing visual brand presented itself. As a member of the branding team, I helped the firm develop a position statement and reassess how they approach different aspects of their business. Team branding initiatives include: client interviews, position statement development, personality assessment, marketing audit, style guide development, competitor analysis, messaging refinement and streamlining, product design, marketing collateral and website enhancement.