Creative Brand Manager
2021 - Present
• Review analytics and retool digital strategy for email, social media and SMS.
• Organize creative assets and manage deadlines for marketing team.
• Strengthen relationships with internal departments, including IT and Events.
• Develop artwork and layout for print, digital, and store graphics.
• Scout talent and provide on-set photo art direction for quarterly brand shoots.
2014 - 2020 (6 years)
• Supervise the design and coding of 50 email assets each week. JCPenney
• Improve CTR 43% by developing personalized, mobile-first templates.
• Create and deploy eight seasonal toolkits and annual brand standards.
• Successfully launch interactive quizzes with an 88% engagement rate.
Digital Design Lead
2012 - 2014 (2 years)
• Transformed onboarding experience, increasing new hire retention 60%.
• Assisted with casting and photography direction on four seasonal shoots.
• Streamlined digital planning process, saving 72 labor hours each month.
• Led responsive homepage redesign, boosting site revenue to $75MM.
Prospect Marketing Group
2011 - 2012 (1 year)
• Facilitated close relationships with 35+ clients to ensure job satisfaction.
• Improved accuracy of project briefs, saving $6,000 in annual late change fees.
• Oversaw the efficient use of production budgets ranging from $2,000-$60,000.
• Awarded Employee of the Month four consecutive months in a row.