Coroflot
  • Hire Designers
  • Sign In
  • Sign Up
  • Jobs
  • Designers
  • Discover
  • Salaries
  • Jobs
  • Designers
  • Discover
  • Salaries
  • About Us
  • FAQ
  • Privacy Policy
  • Terms of Use
  • Contact Us
  • Create Portfolio
  • Hire Designers
  • Sign In
e
User Experience (UX) Designer

Ashish Rao

Ocean Township, NJ
ashishrao.com
Available Now
  • Follow
  • Contact
  • Save to list
  • Stream
  • Portfolio
  • About
  • About

    Creative User Experience Designer with 10+ years experience in designing web and mobile products across multiple domains: Insurance, Finance, Telecom, Retail (E-commerce) and Medical domains – both startup and established multinationals. Adept at user research/audience analysis, developing personas, mapping customer journeys, writing use cases, requirements and rapid prototyping. Enjoys participating in a cross-functional team environment while working to meet challenges, solve business issues and achieve results.

  • Education
    • UX Design User Experience Design (Full Time/Immersive)
      General Assembly
      2017 - 2017
      Certificate User Experience (UX) Design
    • Certificate User Experience Design
      Rutgers Center for Innovation
      2015 - 2015
    • Certificate Web E-Commerce
      Avtech Institute of Technology
      2014 - 2014
    • Certificate CCNA: Cisco Networking
      Technical Institute of America
      2013 - 2013
    • Certificate Agile: Scrum Master
      BigVisible
      2013 - 2013
    • MS Scientific and Technical Communications
      University of Minnesota
      2003
    • BE Electrical Engineering
      Shivaji University
      1994
  • Experience
    • UX Consultant
      AIG Insurance
      Berkeley Heights, NJ
      Apr 2018 - Present (8 years 3 months)
      * Perform user research into Pricing and Actuarial best practices toward developing the Account 360 desktop, tablet and mobile (iOS and Android) portal
      * The enhanced portal serves 300 users and allows streamlined workflow and enhanced views into pricing and planning for all insurance types. Better insights are expected to provide savings upto several million dollars per year.
      * Engaged in Ideation, Prototyping, Usability Testing, Iterations, Visual Design and Client Presentations.
      * Develop multiple designs for business stakeholder approval.
      * Create design specs and libraries for the Account 360 portal
      * Work closely with Product Managers and Developers
    • User Experience (UX) Designer
      Bitbean Corp
      Lakewood Township, NJ
      Oct 2017 - Feb 2018 (4 months)
      Applied Design Thinking toward developing new Desktop and Mobile applications in Health Care (AidAce Document Management Tool), Mortgage Banking (Eastern Union Loan Tracker & Customer Relationship Management (CRM) Tool), Education (Bitbean Academy) and E-Commerce (Lakewood Food).
      Enabled our Mortgage Broker Client reach $4 billion in revenue.
      Engaged in Brand, Market & Competitive Analysis, User Research, Ideation, Prototyping, Usability Testing, Iterations, Visual Design and Client Presentations.
      Worked closely with Product Managers and Developers to see every project through fruition.
    • User Experience (UX) Consultant
      Green Closings
      New York, NY
      Jun 2017 - Sep 2017 (3 months)
      Designed a Board Package / Document Management Platform for Real Estate Brokers toward reducing operational costs in terms of time and resources (paper).
      As a Product Owner, incorporated the Design Thinking process including User Research, Brand & Competitive Analysis, Ideation, Prototyping, Testing, Iterations, Visual Design and Client Presentations.
    • UX Consultant | Web Designer
      AT&T/Accenture
      Middletown, NJ
      Mar 2016 - May 2017 (1 year 2 months)
      Designed and enhanced the Sales Express iPad App and Order Management Express (OMX) – Digital Notifications Platform toward optimizing revenue streams.

    • UX Analyst Consultant | Project Manager
      Verizon Wireless
      Warren, NJ
      Feb 2014 - Feb 2016 (2 years)
      • Designed the following products:
      1. My Verizon Mobile (MVM) “Promise to Pay” Functionality
      2. Mobile Device Management Portal
      3. Geo-fencing SMART Retail Application
      4. MVM Voice Search Application
      5. Device Analytics Application
      6. Remote In for Customer Care Application
      • Performed audience analysis (via user interviews and focus groups), developed personas, mapped customer journeys, produced wireframes/prototypes and wrote detailed use cases
      • Elicited, defined, documented and approved all process flows and requirements with multiple stakeholders.
      • Managed projects through timely completion

    • UX Consultant | Web Designer
      AT&T
      Middletown, NJ
      Jun 2013 - Dec 2013 (6 months)
      • Enhanced the Wizard and EFMS Applications toward identifying and synchronizing mismatched data across multiple fulfillment systems, significantly reducing ticket count.
      o Analyzed AT&T’s Order Management Journey
      o Developed Use Cases / User Stories against multiple tickets after exhaustive discussions with multiple shareholders
      o Analyzed extant data and developed wireframes/mockups using Visio and iRise
      o Elicited, defined, wrote and approved Business Requirements (BRDs) and Functional Requirements FRDs within the ITUP

      • Project Tapestry: Analyzed and Designed an Enterprise-wide Internal/External Client Web Portal (Web & Mobile) that enabled seamless management of Ethernet and MLPPP build-out and provisioning across thousands of client locations across the US & Canada.
      o Created wireframes/prototypes/mockups and iterated the design with Business/Management toward a final design.
      o Elicited, defined, wrote and approved BRDs and FRDs (High Level Design) within the ITUP
    • UX Analyst | Web Designer
      Vonage Corp.
      Holmdel, NJ
      Sep 2006 - Feb 2013 (6 years 5 months)
      • Designed the Fraud Management System (FMS) Web Application to identify and halt real-time, fraudulent calls on the compromised SIP-based VoIP network. The Application blocked calls based on IP, DNS etc.
      o Involved in Strategic Initiative discussions concerning Fraud issues; Performed Root Cause Analysis using Gateway and Proxy Billing CDR Data
      o Cross-team analysis of reports and Fraud team artifacts
      o Developed wireframes/prototypes and final UI/UX using Fireworks and Dreamweaver
      o Elicited Requirements toward building out the business Requirements alongside the Fraud teams
      o Defined and Validated BRD and FRD across multiple teams including Fraud, Legal, Marketing, Provisioning, Call Processing etc.
      o Presented final product to all teams including management

      • Analyzed critical customer data discrepancies between multiple databases, and designed a state-of-the-art XML Validator application for the Provisioning department; a 60% drop in Service Interruptions attributed to XML issues was observed.
      o Performed Root Cause Analysis in tandem with the Provisioning team
      o Developed wireframes and final UI/UX using Fireworks and Dreamweaver
      o Elicited, defined and wrote the BRD and FRD alongside the Provisioning and Advanced Operations Support Team

      • Designed the CDR Reconciliation Tool, which enabled comparison between a CLEC/Carrier’s invoice to Vonage’s CDRs. The Carrier Operations team could then flag and dispute erroneous charges in the Carrier’s invoice, enabling cost savings of over two million dollars across several years.
      o Developed prototypes/wireframes and final UI/UX using Fireworks and Dreamweaver
      o Elicited, defined and wrote the BRD and FRD alongside the Carrier team
    • Technical Writer
      SPSS Inc.
      Rochester, MN
      Jan 2004 - Feb 2005 (1 year 1 month)
      * Performed critical GAP analysis and re-tooled the Order-Entry system, providing the business deeper insight into the market for statistical analysis tools. * Analyzed interdepartmental processes by studying extant documentation, conducting workshops, and interviewing SMEs towards modeling as-is processes and suggesting process modifications for improving operational efficiency.
    • Technical Communications Associate
      Guidant Corp.
      Shoreview, MN
      Feb 2003 - Feb 2004 (1 year)
      * Consulted and collaborated with members of the Business, Marketing, Legal, Regulatory, Development, Clinical Studies and Research and Development community to gain consensus on System Guides and Physician's Manuals for Medical Products such as Defibrillators and Pace makers. As a result, exhaustive documentation that was submitted to the FDA was approved multiple devices were introduced into the market (both US and Global) increasing the company's market share. * Created and owned all documentation via Single Sourcing Software (Documentum & Epic XML) * Developed a Global Document Change Tracking System (MS Access) to facilitate document approvals across multiple departments and tighter integration with extant processes. This system reduced the degree of ambiguity in communication, enabling documents to be produced and submitted to the FDA in a timely manner.
    • Software Developer
      Xcalibur Laser Systems
      Mumbai, India
      Jan 1994 - Jan 1996 (2 years)
      * Devbeloped an application (programming in Visual C++, Visual Basic) to visualize and operate a laser-based control mechanism for cutting diamonds.
  • Awards

    • Recognition for Designing the SMART / My Verizon Mobile App @ Verizon Wireless – 2015

    • Recognition for Designing the Fraud Management System at Vonage – 2009

    • Medtronic Graduate Fellowship Award – 2003 (University of Minnesota)

  • Affiliations

    New York User Experience Usability Professional Association (NYUXPA)

    Scrum Alliance (New York)

    International Institute of Business Analysts (IIBA)

  • Industries
    • Internet Applications
  • Skills
    • Experience Design
  • Elsewhere on the Web
    • k
  • On Coroflot
    @ashra, member since 2016
    • Following 2
    • Followers 1
|

Design-driven companies worldwide use Coroflot to recruit exceptional talent.

Connect with us to get new jobs and projects daily.

  • 7
  • q
  • R
  • I
  • n
  • Coroflot

    • About Us
    • FAQ
    • Privacy Policy
    • Terms of Use
    • Contact Us
    • Blog
  • Hiring Tools

    • Post a Job
    • Find Designers
    • Job Network
    • Design Salary Guide
  • Latest Design Jobs

    • Brand Design Lead

      Panthalassa

    • Associate Industrial Designer

      Gemline

    % Design Jobs RSS

© 2026 Core77, Inc.