Alex Lo
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About
My creative approach turns those strategic insight into creative communication by creating successful brand experience that delight customers. No matter it is through digital platforms, social campaigns, mobile apps, ecommerce solutions, packaging, in-store displays, promotions, or innovative aisle configurations,I believed that innovative design thinking can enhance brand experiences that connect with the customer and find out what customer really cares about with call-to-action messaging to provide both sales impact for today, and stronger brand equities for tomorrow.
My previous experience embraces different creative multi-media practices.By connecting people with brands ranged from brand strategy and creation, live brand experiences, retail environments and exhibition booths, interactive display and digital advertising to enhance the consumer experience. -
Education
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Bachelor of Engineering (Hons) Product Analysis and Engineering DesignThe Hong Kong Polytechnic University2010 - 2012
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Bachelor of Design (Hons) Graphics Media, Environments & Object DesignUNSW Australia1999 - 2004
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Associate's Degree University Foundation Studies(Design stream)UNSW Australia1998 - 1999
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Experience
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3D Art DirectorLeo Burnett GroupAug 2013 - Present (12 years 10 months)My recent work as a 3D Art director in Leo Burnett Worldwide(HK) by providing creative art directions for retail spaces, strategy & tactics for our integrated marketing campaign, my previous creative multimedia education has enhanced my skill in coming up creative ideas for digital experience design, shopper-based design, multimedia event, retail space design and digital display advertising.
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3D Art DirectorGrey GroupNov 2012 - Jun 2013 (7 months)Brand Communications International is a WPP group shopper marketing design agency,and a subsidiary to the GREY DPI. I have gain my experience in developing creative and strategic environmental planning for FMCG retail market, ranging from conceptual development to execution for event ideation, experiential marketing. Being specialized interactive shopper marketing, promotional/experiential marketing, branding/design, and communications planning for famous brand.
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Creative Design ManagerStreet ValueOct 2008 - Apr 2012 (3 years 6 months)Street Value Ltd is a young, and dynamic creative marketing agency specialized in branding & marketing high fashion consumer products in Hong Kong, Shanghai and Singapore. My job duty has been focused in providing creative ideas for print ad, graphics & web design, product design & development, retail space and branding design for USA, UK and Scandinavania brand.
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Senior Creative Designer (Freelance)re:creaion groupMar 2008 - Sep 2008 (6 months)re:creation group asia is a UK based Mid-Sized design & product development company for consumer products, I work with my previous mentor, engineers in designing top license toys and famous brands like Horrid Henry, Hanna Montanna, High-School Musical 3, Harry Potter, Nintendo in Hong Kong. I have participated in their product design & development process together with their annual showroom design in Hong Kong office.
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R&D Product DesignerManley Toys LtdOct 2003 - May 2007 (3 years 7 months)Manley Toys Limited is one of the largest Hong Kong based OBM, ODM toys design, manufacture and distribution company. I have given the opportunity to work for some famous brands including Disney, Honda, Halloween items, Spider-Man, Six Flags, Little Tikes, Tonka, Power Rangers etc.
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Creative InternshipUNSW AustraliaMar 2002 - Jun 2002 (3 months)To participate in the Sydney Genetics Project, acting as a volunteer designer for generating creative concept and presentation for their website development.The The Fridge is a creative agency focused in graphics communications. My job includes assist in research, ideas generation, design and execution of wide range graphics communication material.
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Skills
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Elsewhere on the Web
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On Coroflot@askani99, member since 2013
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Followers 4
