Amy Soto

Layout and design of two newspapers, three magazines, and 4 websites. Editor of Company Newspaper and website, designed leaflets, posters, handbills, playing cards and conceived the “Iraqi Daily Observer” newspaper while deployed to Iraq. Have worked on various projects including photo direction and editing, invitations, magazine recruiting ads, CD covers and training material, and have produced twelve army training videos. Have taught graphic design classes in Photoshop, Dreamweaver and Quark for the Department of Defense.

Responsible for creative development and production of print and web collateral for a wide range of clients. Lead design development, manage a staff of designers, developers and printers. Work closely with clients to develop marketing campaign from concept through launch. Devised/implemented comprehensive social media strategy that helped increase the company’s revenue by 200%.

Worked with Marketing Director to maintain a consistent brand presence across all media outlets for 20 brands. Designed and produced marketing materials including; magazine ads, catalogs, instruction manuals, flyers, postcards and websites. Worked closely with translators to maintain design integrity and brand awareness while laying out pieces into 8 foreign languages. Directed photo shoots and also photographed many product sessions, Developed online training modules and maintained social media. Designed 23 websites keeping within brand standards and creating a template for which the Ecommerce manager could easily update as needed. Copywriting of technical manuals, catalogs, instruction manuals and advertisements quickly became one of my primary and day to day responsibilities making me a very value able asset.

Designed different specifications for final publication of books, novels, magazines, newspapers and in-house magazines. Created animated artwork for children's comics. Provided cost-cutting solutions for material purchase through liaising with suppliers. Designed catalogs and promotional brochures. Organized and directed photo shoots for magazine and novel covers. Responsible for the layout and design of hundreds of sports booklets, tourism books, calendars and book covers.