Creative Director

Atan Caseda

Manila, Philippines

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About

With vast experience in Art Direction, Web & Graphic Design, motion graphics, on-line/digital, print and TV advertising.
Education
- BFA Advertising
  
  Far Eastern University
  
  1996 - 2000
Experience
- Creative Director
  
  My Own Prison
  
  Aug 2017 - Present (8 years 10 months)
- Head of Branding/Design
  
  Dafabet/AsianBGE/AsianLogic
  
  Feb 2012 - Aug 2017 (5 years 6 months)
  
  Manage the entire design team of the company. Approval of all designs prior to production, Contributed for the creation of overall dafabet brand. Creation of Web designs (Desktop and Mobile) for all dafabet products (entrypage, casino, sportsbetting, poker and Games) and all backend designs (Cashier, Registration Pages, My Accounts)
- Sr. Art Director for Digital
  
  NetBooster Asia
  
  Jan 2010 - May 2011 (1 year 4 months)
  
  Develop Creative Concepts and Designs for On-line and Digital Campaign for various clients such as Axe Philippines, Globe Telecom, Garnier, Progress Gold, Intel, KLM, Chowking, GSK, etc.
- Art Director/Graphic Designer
  
  Freelance
  
  Oct 2007 - Jan 2010 (2 years 3 months)
  
  Art Directorion, Graphic Design, 2D animator, editor 2007
  
  Produce Promotional plugs and merchandising materials for SKYCable
  
  Conceptualize, Design and Shoot Print Materials for SM Supermalls
  
  Clients: SKYCable, SM Supermalls
- Freelance Art Director
  
  Proximity BBDO Manila
  
  May 2008 - Jun 2008 (1 month)
  
  Freelance Art Director,
  Development of storyboards for Viral Ads, design On-line Campaigns, EDM's and print requirements; Creation of promo and on ground activations.
- Art Director
  
  MAAD 888
  
  Mar 2007 - Oct 2007 (7 months)
  
  Conceptualization and development of storyboards, design and print requirements; Creation of promo and below-the-line materials.
- On-Air Creatives
  
  GMA Network, Inc.
  
  Nov 2005 - Feb 2007 (1 year 3 months)
  
  Conceptualization and Production of design, advertising plugs and other on-air materials for various corporations such as Procter & Gamble, Unilever,
  San Miguel Corporation, Magnolia, Pfizer, etc.
- Art Director
  
  The New Thinkers Co.
  
  May 2005 - Nov 2005 (6 months)
  
  Conceptualization and development of storyboards, design for clients like SMART (Buddy), Shell, SM, Ayala, etc.
- Art Director
  
  JWT (J. Walter Thompson Manila)
  
  2003 - 2005 (2 years)
  
  Development of packaging designs for consumer products; Creation of promo and below-the-line materials; Production of client’s tri-media campaigns.
  
  List of accounts include Unilever (Creamsilk), Pfizer (Bonamine, Ponstan), Kraft Foods, Nestle Ice
  Cream, Red Horse Beer, Shell, etc.
Industries
- Advertising
- Toys & Games
Skills
Elsewhere on the Web
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On Coroflot

@atanismo, member since 2006
- Followers 2

Atan Caseda

Industrial Design Project Manager (Fractional / Part-Time)

Sr. Industrial Designer