Alana Trembly

Coordinate marketing and promotional efforts: community relations, public relations, in-store sign collateral, merchandising, information, events and demos. I report directly to the Store Team Leader.

Create and execute marketing campaigns to generate sales and create brand awareness. Oversee and execute marketing and advertising tactics for various communication channels including online advertising and SEO, direct mail, email marketing, conferences, and events.

Produce messaging and content for various communication channels content including web, e-mail, press releases, and social media posts for blogs, Facebook, LinkedIn, Twitter, and YouTube.

Oversee design, copy, layout, and production to create all marketing communications products.

Manage marketing budget for various campaigns. Monitor, review, and report regularly on marketing activity and results; and ensure that the marketing efforts deliver ROI goals.

Analyze campaign results data to monitor and make recommendations and updates to campaigns.

Create data segmentation filters, groups, and distributions lists for campaigns and/or lead scoring and nurturing programs that will ensure customers receive relevant messaging and minimize lead fatigue and opt-outs.

Recognized by National for a Top Ten Best Practice: Whole Planet Foundation 5K Fun Run & Walk. Partnered with vendors to donate products, community partners to help promote event and the event was featured in a local newspaper free. We raised about $700 for the organization and we spent only $50 on supplies. Our ROI was 153% and 125 people participated in the event. Each participant received a FREE breakfast and a coupon. The coupon received a 25% ROI.

Promoted to support new store opening.

Trained, managed, and motivated a team of 30. Created schedules, implemented sales promotions, and met performance objectives. Facilitated conflict resolution.

Educated Team Members and customers on 365 value brand products

This opportunity started as an internship and then moved into a consulting position. I directly reported to Laura Rosseisen, currently the CEO.

Established and managed social media campaigns for Facebook, MySpace, BlogSpot, YouTube, Flickr, Hi-5, Ning etc. Edited and posted blog updates. I created and executed the strategy for Social Media channels. When I left in 2009, the accounts had 500 followers.

Directed marketing for traditional media channels. Managed media relations, radio interviews, writing and distributing press releases, preparing and sending press kits, preparing talking points for CEO based on upcoming gala events, media clippings- tracking stories, and implementation of marketing campaigns

Planned and managed events such as participation in the Denver St. Patrick’s Day Parade.
d a report to measure the success of the Awareness Campaign as well as other projects.

Promoted through multiple positions. Prepared weekly schedules for 35 team members. Developed and executed product knowledge program. Trained staff in guest services and supported new store programs.

Created press releases, coordinated event planning, and assisted in the production of a television commercial spot.