Nelson Ayala

* Product design, visual merchandising/retail, POP and 3D visualization services and design solutions developed using a multi-disciplined approach for clients like Philosophy, True Religion, Yabu Pushelberg, Telefónica, The Display Connection, Alan Wanzenberg Architect and Design among others.

20 13 * Designed Point of Purchase displays and dioramas for toys - Display Planograming - Prototype comping and foam core modeling * Prepared technical production drawings and 3D renderings * Worked with production and engineering departments to analyze and produce the approved design

- Retail Access Senior Designer Results-oriented bilingual industrial designer proven to deliver unconventional design. With over ten years professional experience in areas such as retail and exhibition design, visual merchandising and product development, providing a wide range of services from concept, visualization and execution. My work demonstrates a balance between a visually appealing design and functionality. Strengths focus around developing distinct creative solutions that cater to the design needs of a client, and communicating concepts through impactful 3D visuals. * Develop creative design concepts and strategy based on the consumer journey and brand values, considering the most effective retail environment * Storytelling through presentations including mood and material boards * Design of department store mini-boutiques and general retail environments for the beauty industry (brands such as Skinceuticals, Marc Jacobs, and Calvin Klein) * Creation of photorealistic 3D renderings and animations that communicate clearly the concept and material finishes for production * Work on fragrance launches by creating a merchandising concept aligned with the consumer target and the fragrance positioning. Develop the concept into the different merchandising elements required for the launch * Designed and created organic 3D models ready for 3D printing or CNC machining for custom made window display elements, clients includes Belstaff, C Wonder and L'Occitane * Proposed design solutions by creating sketches, detailed production drawings and CAD files * Assisted engineering team through project pre-production, installation and completion * Developed feasible solutions that met project design and budget goals 20 15

* Lead design projects for various clients and project types from display to pop-up and stand-alone store * Storytelling through presentations including mood and material boards * Mentor junior designers and manage freelancers * Creation of photorealistic 3D renderings and animations that communicate clearly the concept and material finishes for production * Liaise with clients and present work * Troubleshoot 3Ds Max software issues * Creation of efficient templates 3Ds Max in order to speed up the rendering process pipeline 20 18

Develop company's innovation lab and conceptual 3D retail environments for emerging new brands * Develop innovative POP design solutions for mass brands like 7-Eleven and CVS . Ulta Inline gondola and endcap concepts for various cosmetic brands * Translate marketing briefs into retail design strategies and corresponding mood/material boards * Provide creative direction to junior designers * Train the entire design team (both in New Jersey and Georgia) on Vray rendering engine software 20 20

20 11 * Designed retail interiors and exhibition booths in a timely, dynamic and efficient manner. Clients include Reebok, Homecenter, Disney and Chevron Texaco * Key contributor in winning clients such as Reebok by designing an innovative product display proposal for their global toning shoe collection * Prepared sketches, floor plans, layouts, construction drawings, and design specifications for internal preliminary review * Partnered with the graphic design department with 3D modeling and rendering animations for effective client presentations * Interacted and gathered information from the client to understand their needs and objectives in order to provide a distinct design proposal * Conferred with third party providers for the production and installation of selected designs

20 11

Illustrator, Photoshop, InDesign, Premiere (basic video editing) *

Rhinoceros, 3DS Max * Rendering: Vray Next