Coroflot
  • Hire Designers
  • Sign In
  • Sign Up
  • Jobs
  • Designers
  • Discover
  • Salaries
  • Jobs
  • Designers
  • Discover
  • Salaries
  • About Us
  • FAQ
  • Privacy Policy
  • Terms of Use
  • Contact Us
  • Create Portfolio
  • Hire Designers
  • Sign In
e
Senior Writer, Producer

Barbara Vay

Los Angeles, CA
  • Follow
  • Contact
  • Save to list
  • Stream
  • Portfolio
  • About
  • About

    Is the writing that represents you or your brand less than stellar? Polishing your professional image has never been closer than the next few clicks.

    You've heard "content is king," but companies that aren't generating some type of information or experience for target audiences are missing out on a surefire way to connect with potential customers. How can I help you get into the game?

    As a senior writer, I offer expertise in developing effective print, online, video, and interactive communications as well as results-oriented social media strategies. My exemplary development and project management skills (from hiring crews to post-production) help bring unique and entertaining video ideas to life.

    I’ve written and produced content for companies of all sizes, from one of the world’s most recognizable brands to fledgling startups. My 15-plus years experience within the entertainment, beauty, fashion, blogging, consumer products, gaming/mobile apps, music, licensing, lifestyle, and technology industries was merely a warm-up to make you shine.

    Across-the-board recommendations reflect the success I’ve achieved collaborating with internal teams, talent, senior management, designers, business partners, clients, and vendors to deliver:

    • Brand Books

    • Engaging Feature Stories

    • Entertaining Blog Articles and "Sticky” Web Content

    • Interviews (Red Carpet and One-on-One)

    • Informative Reviews

    • Marketing Collateral

    • One-sheets

    • Photo Galleries

    • Press Materials

    • Product Descriptions

    • Social Media Campaigns/Content

    • Taglines/Nomenclature

    • Concept-to-Post Videos (Corporate, Music, Sizzle Reels, Social Media)

    • Voice/Tone Development

    Having worked for The Walt Disney Company for nearly a decade, my impeccable eye for detail, intrinsic understanding of brand development, and ability to provide strategic solutions make me the ideal resource for all your content needs. Not sure where to start? Let's chat ... I’m dedicated to delivering high-quality results on time and under budget.

  • Education
    • Bachelor of Fine Arts Graphic Design / Creative Writing
      School of Visual Arts
    • Licensing, Product Development
      Art Center College of Design
      2010 - 2010
  • Experience
    • Senior Writer, Producer, Creative Director
      Splinkink
      Burbank, CA
      Nov 2012 - Present (13 years 8 months)
      • Senior Writer: Provides writing and design for a full range of print/online/video communications, including IP-specific licensing/style guides, television sizzle reels/scripts, one-sheets, and additional marketing materials
      • Executive Producer: Concept-to-final GEISHA-MANIA™ music video uploaded to YouTube; writes and produces television pitch sizzle reels
      • Media Relations Liaison: Crafts press materials that generate radio and newspaper coverage
      • Social Media Strategist: Creates content and strategies; increased client’s IP’s blog traffic 823% in Q1 2014, Twitter following 395% in Q3 2014 and 204% in Feb 2015; achieved top page ranking for clients on Google, Yahoo, and other search engines; developed IP branding across 50+ social media sites
    • Senior Writer, Editor, Original Content Creation
      Disney Interactive
      Feb 2006 - Nov 2012 (6 years 9 months)
      • Senior Writer/Editor: Wrote and produced a full-range of entertainment content that catapulted Disney Insider traffic to 500K page views in Q3 2012; authored popular Disney Insider articles that were republished on external fan sites; secured Disney luminaries to contribute as guest bloggers
      • Social Media Strategist: Developed, composed, managed, and implemented editorial Twitter calendar that quadrupled Disney Insider’s following in Q2 2012
      • Project Management: Spearheaded editorial team’s SEO initiative that contributed to 45% increase in Disney.com site traffic; developed, interviewed, and wrote “Lunch with a Legend,” a unique series favored by Disney Fans and external sites; conceived, wrote, and managed photo/video shoot for new segment featuring Disney Fans
      • Branding: Developed voice and tone for Disney.com Music Alert, Movie News, and Insider blogs; wrote and maintained brand style guides to support consistent messaging internally/externally
      • Scriptwriting/Script Supervisor: Managed scripts at various Disney.com video shoots; wrote original scripts and treatments for Disney Visionaries, content dev team, and “Princess High”
      • Process Optimization: Streamlined proofreading process to reduce editorial department turnaround time by 30%
    • Writer
      Disney Mobile
      Jun 2005 - Feb 2006 (8 months)
      • Writer/Editor: Wrote and designed copy and scripts for PowerPoint presentations and sizzle reels used at annual company-wide executive conference in Orlando; crafted FAQs, marketing collateral, packaging copy, quick guides, style guides, taglines, user manuals, and web content
      • Technical Documentation: Wrote and created UI wireframes
    • Freelance Writer & Event/Sponsorship Coordinator
      Mike Young Productions/Taffy Entertainment
      Mar 2004 - Aug 2005 (1 year 5 months)
      • Writer: Produced web campaigns for the Emmy Award®-winning series "Pet Alien" and "ToddWorld;" crafted press and marketing materials for charity event
      • Media Relations Liaison: Conceived and coordinated the highly successful “Color My ToddWorld Tour" charity event to increase IP awareness via community engagement; secured sponsorship from “People,” Chuck E. Cheese’s, Boston Market, Food for Less, Suparossa, and WTMX-FM
    • Creative Director, Writer, Editor
      Freelance
      Burbank, CA
      Aug 2001 - Aug 2005 (4 years)
      • Writer/Editor: Wrote and edited communications materials for various clients; developed bibles, one-sheets, and sizzle scripts for various intellectual properties
    • Creator/Co-Executive Producer
      VH1
      Santa Monica, CA
      Feb 2003 - Jun 2004 (1 year 4 months)
      • Creator, Writer, Co-Executive Producer: Pitched and secured funding from VH1 to create a pilot sizzle for "STAR CHI," a reality show hosted by comedian Jim J. Bullock
      • Personnel Management: Managed talent and crew; supervised post-production
    • Assistant Creative Director
      Paradigm Direct
      Fort Lee, NJ
      May 2000 - Dec 2000 (7 months)
      • Assistant Creative Director/Writer: Lead writer and designer of “Survivor: Outback/E*Trade” campaigns; provided creative direction and writing for a full range of web marketing materials
      • Personnel Management: Supervised workflow for a team of six graphic designers
      • Scriptwriting: Wrote a variety of telemarketing sales scripts
      • Process Optimization: Implemented new procedures for enhanced production flow
    • Writer, Editor
      Toysrus.com
      Paramus, NJ
      Jan 1999 - Apr 2000 (1 year 3 months)
      • Writer/Editor: Crafted online product descriptions, catalog copy, and style guides; strategized web campaigns and various marketing promotions
    • Creative Director, Writer
      Metrocomm
      New York, NY
      Jan 1998 - Jan 1999 (1 year)
      • Creative Director/Writer: Managed creative process and executed entire range of marketing, press, and web content; played key role in establishing brand identity
      • Project Management: From contracts to vendors, oversaw all aspects of Telecom Business '98 trade show participation, culminating in winning “Best Product Demo” in show
      • Producer: Wrote script and supervised production of award-winning sizzle reel
      • Media Relations: Secured press coverage in various trade B2B trade publications
    • Creative Director, Writer
      Fame
      Edgewater, NJ
      Sep 1995 - Jan 1998 (2 years 4 months)
      • Provided creative direction, project management, writing, and editing for advertising, bios, catalogs, intellectual property/product development, licensing, marketing collateral, pitches, press materials, tradeshows, treatments, and web content
      • Created, developed, and licensed original intellectual properties; secured coverage in numerous trade publications including "The Licensing Report," "The Licensing Letter," "Gifts & Stationery Business," and "Gifts & Decorative Accessories"

      • Received "1st Place Booth Design" for Treasures by Loren - Fashion Accessories Expo, Aug '94, Javits Center, NYC
      • Coached clients and managed media relations, netting coverage via network/cable television, consumer/trade publications, and New York-metropolitan area newspapers within three months of start date
    • Creative Director, Designer - GLAMOURPUSS Division
      Windsor-Grammercy
      New York, NY
      Sep 1993 - Jun 1995 (1 year 9 months)
      • Creative director and designer of GLAMOURPUSS costume jewelry line
      • Designed collection prototypes, provided drawings, and acted as liaison with manufacturing facility in Taiwan to insure production quality
      • Crafted copy for advertising, line sheets, marketing collateral, nomenclature, and press materials to introduce and establish the brand
      • Coordinated wholesale tradeshows, including booth design, contracts, outsourcing vendors, and hiring/supervising freelancers
      • Established sales force and showrooms in eight cities nationwide within first quarter
    • Creative Director, Designer, Owner
      Barbara Vay Inc.
      Edgewater, NJ
      Jun 1988 - Jun 1993 (5 years)
      • Creative director, designer, and owner of Barbara Vay Inc., a costume jewelry and accessories manufacturing firm
      • Established showrooms/reps in 12+ cities nationwide leading to 85% sales increase

      • Supervised full-time employees and managed bookkeeping/budgets, contracts, customer service, marketing, production, retail operations, sales, tradeshows, and vendor relationships

      • Crafted copy and designed all marketing collateral, packaging, and press materials
      • Managed media relations with national publications, fashion designers, newspapers, and television
      • MAGAZINE CREDITS: "Vogue," "Vanity Fair," "Harper's Bazaar," "Cosmopolitan," "Town & Country," "Women's Wear Daily," "Accessories," "Fashion Galleria," "Modern Salon," and Chapter 17 of Jeff Seglin's "America's Newest Breed of Entrepreneurs"

      • NEWSPAPER CREDITS: "The Daily News," "The Village Voice," "Goldcoast," "The Bergen Record," and "The Jersey Journal"

      • DAYTIME TELEVISION CREDITS: "Guiding Light," "As the World Turns," "All My Children," "One Life to Live," "Loving," "Ryan's Hope," WABC's "New York Style," and WPIX's "Best Talk in Town"

      • RUNWAY SHOW CREDITS: Randolph Duke, Koos van den Akker, Carolina Herrara, Mary McFadden, Bill Blass, and Geoffrey Beene 

      • CLIENTS: Nordstrom, Neiman Marcus, Henri Bendel, Cache, Accessory Place, Vogue, The Icing, independent boutiques, and smaller national chains
      • OTHER CREDITS: Designed installation at NYC nightclub AREA
  • Awards

    Throughout a diverse career, I've maintained a flawless reputation based on integrity, an exemplary work ethic, and the ability to exceed client expectations.

    My work as a designer/entrepreneur, creative director, and writer/producer has garnered recognition that reflects a lifetime of achievement.

    Features seen in national consumer/trade publications, New York City-area newspapers, soap operas, television, and online aggregates include:

    - VOGUE

    - VANITY FAIR

    - HARPER'S BAZAAR

    - COSMOPOLITAN

    - TOWN & COUNTRY

    - ACCESSORIES

    - WOMEN'S WEAR DAILY

    - THE NEW YORK TIMES

    - THE DAILY NEWS

    - THE NY POST

    - THE VILLAGE VOICE

    - AMERICA'S NEW BREED OF ENTREPRENEURS (CHAPTER 17)

    - MODERN SALON

    - NEW YORK STYLE (WABC-TV)

    - BEST TALK IN TOWN (WPIX-TV)

    - AS THE WORLD TURNS

    - ALL MY CHILDREN

    - DAYS OF OUR LIVES

    - GUIDING LIGHT

    - ONE LIFE TO LIVE

    - RYAN'S HOPE

    - GIFT & DECORATIVE ACCESSORIES

    - GIFT & STATIONERY BUSINESS

    - THE LICENSING REPORT

    - THE LICENSING LETTER

    - TOY BOOK

    - FASHION GALLERIA

    - GOLD COAST MAGAZINE

    - THE BERGEN RECORD

    - THE JERSEY JOURNAL

    - THE STAR LEDGER

    - NY/NJ RADIO MORNING SHOWS

    - LAUGHINGPLACE.COM

    AWARDS INCLUDE:

    1st Place Booth Design - Fashion Accessories Expo

    Best Product Demo - Telecomm Business '98

  • Affiliations

    School of Visual Arts Alumni Association

    Disney Interactive Alumni

  • Skills
    • Copywriting & Editing
    • Creative Direction
    • Project Management
  • Elsewhere on the Web
    • n
    • 7
    • q
  • On Coroflot
    @barbaravay, member since 2013
    • Following 1
    • Followers 2
|

Design-driven companies worldwide use Coroflot to recruit exceptional talent.

Connect with us to get new jobs and projects daily.

  • 7
  • q
  • R
  • I
  • n
  • Coroflot

    • About Us
    • FAQ
    • Privacy Policy
    • Terms of Use
    • Contact Us
    • Blog
  • Hiring Tools

    • Post a Job
    • Find Designers
    • Job Network
    • Design Salary Guide
  • Latest Design Jobs

    • Brand Design Lead

      Panthalassa

    • Associate Industrial Designer

      Gemline

    % Design Jobs RSS

© 2026 Core77, Inc.