Bart Heird
The package was delivered in a leather box with a metal tag announcing the program.
Our mailer opened with a personalized metal insert and had baseball style cards beneath the program.
The cards picked up design elements from the printed piece and were reminiscent of baseball cards with images and stats for the staff.
Details about the company were presented in the style of an "in the ball field" program.
Highlights of the company were treated like baseball franchise information.
The corresponding, mobile optimized landing page.
