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Changing the World (of Loyalty)

This project was a result of my participation as co-strategist and CD to a UI Team in London for AIMIA's Loyalty Services product. As the work is still in development, I am limited what I can show here, but it's impact and reach can be found in the promotional materials; It's design is based on our team's internal strategy of simplicity and flexibility.

The visual shown was the earliest presentation of the work in the context of responsive design.

The link contains the latest information about the product.

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Bart Heird
Group Creative Director Columbia, MD