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Down and Dirty

USAA, a very conservative and military focussed brand, asked us to develop a campaign to combat the threat of ever-increasing credit card scams targeting their members on social media.

Utilizing carousel ads on Facebook and Twitter, our executions were centered on the bait and switch that often happens with scammers. Playing on the desires of the would-be victims, the reveal illustrates the consequence of the user's demise.

It was immensely brave of the client to allow us to step off the tracks of the brand to present these harder hitting messages.

Bart Heird
Group Creative Director Columbia, MD