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Elemental Program Development

These logos and collateral were used to sell our client on a five year rewards travel incentive program.

We helped our travel group define how the five years could be represented by the five elements of Feng Shui; each location, a physical manifestation of the year's element. Each triangle represented one of the elements and the current year trip would take top position.

Textural qualities of the elements would be a central part of the collateral material design. The element of Wood (represented by Bali) is shown in these examples.

Bart Heird
Group Creative Director Columbia, MD