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Bolder, brighter materials than used in the past.
Using the magazine style shatter archaic training presentations.
Infographic style animations
Training For Tomorrow

The Brief:
Ford asked us to create a contemporary, iPad compatible social media training course.

The Solution:
The course was presented in the metaphor of a dealership, with customers representing the different aspects of the curriculum. We used bold colors, infograph style presentations and digital magazine style interactions to eliminate any previous "training course" stigmas from our audience.

The result was a web based course that worked on iPads as though it was a native app.

Bart Heird
Group Creative Director Columbia, MD