Beth Atkins

Creative operations for Vertical and Licensing. Oversaw budget of $160k/yr.
• Oversaw PD Softlines (adult and kids fashion, accessories, roleplay, baby), PD Hardlines (Home, Toys), and Franchises (Mickey Classics, Princess, Pixar, Lucas, Marvel, Disney Channel, and Walt Disney Animation).
• Managed design team focusing on project management, process improvement, and overseeing special projects. Managed 100+ independent vendor relationships simultaneously.
• Collaborated with cross-functional teams to create high-quality, innovative, story-telling products. • Translated complex, highly-detailed Product Development calendar into a strategic working
document for use by the Design team every quarter.
• Liaised with internal Legal departments, Business Affairs, and Corporate Brand Management to
facilitate legal clearance.
• Requested, organized, and delivered creative assets for multiple teams.
• Led weekly status meetings for multiple teams, franchises, and categories to review progress,
highlight key issues, and coordinate communications.

Partnered with Creative Director on all print jobs by assigning to designers, meeting deadlines, and balancing workflow in the Advertising/Graphics department.
• Directed all phases of projects from the beginning stage to final production and ensured that creative development followed the design brief and addressed cross-functional needs.
• Determined needs and assessed design directions to identify the appropriate designer per project.
• Communicated regularly with departments and designers on job progress to facilitate smooth project flow.
• Ensured all designers received and understood all job assignment needs and deadlines.

Introduced process efficiencies and improved workflows to support the growth of this small design shop to a thriving company.
• Developed and implemented procedures and policies to deliver high-quality products.
• Created vital archiving and digital asset management systems and managed external IT support.
• Acted as the main production artist for the studio and built mock-ups for various packaging,
books, pads, and POPs for sales presentations.
• Oversaw management and production of all workflow and delegation of overflow to studio staff.

Built Studio from scratch, including hiring production artists, organizing space and supplies, and establishing archiving and digital asset management systems
• Collaborated with the Director of Print Production and Director of Project Management to fine- tune creative working processes for the entire agency.
• Actively juggled jobs, production, and studio staff seamlessly.

Supervised a department of 9 people in a fast-paced, high-volume work environment while functioning as a senior-level studio print production artist.
• Managed traffic department workflow.
• Used cutting-edge software in all aspects of the design process as part of a pilot program for
Adobe InDesign.
• Served as primary lead for InDesign teaching and troubleshooting for remaining studio staff.
• Managed various projects from collateral brochures to magazine and newspaper ads, outdoor
boards, and POP, as well as numerous new business pitches and presentations, including hand- skill comping and oversized boards.