Brenda Canales, Production Designer in Mounds View, MN

About

Graphic Design Professional with creativity, energy, endurance and a love for coffee.

Print and digital background to deliver results in a marketing atmosphere. Keeps up with new technology, design, and trends. Detail oriented with organization skills to keep projects on track along with vendors, co-workers, and printers with a team-player attitude. Cheerful personality that brings in zest and happiness to any fast-paced and demanding work atmosphere.

I spend most of my day creating and perfecting emails, social, mobile, web designs, animations, and print pieces. I have followed and helped developed company brand style guides, incorporating them into templates per multiple client needs. I enjoy what I do and am confident that my work shows.

Skills and Applications

• Adobe Creative cloud: Indesign, Photoshop, Illustrator, Acrobat, Bridge, Lightroom

• Canva Enterprise

• Word, Excel, Powerpoint, Teams

• Retouching

• Graphic Design & Layout

• Storyboards

• Illustrations and infographics

• GIF and MP4 social media animations

• Print process with direct knowledge

• Digital banners, and image optimization

• Basic skills in AfterEffects, Premier, HTML

Education

Bachelor of Science Graphic Design

The Art Institutes International Minnesota

1999 - 2002

Experience

Production Artist

University of St. Thomas

Minneapolis, MN

Nov 2017 - Present (8 years 7 months)

• Collaborate closely with art directors, designers and developers
• Prepare final press-ready files based on supplied specifications for several types of printing
• Make various formats of supplied artwork production-ready and resolve any artwork issues that arise during production
• Provide image retouching, clipping paths and additional image manipulation
• Package and preflight files for release to printers or media partners
• Create PDFs for print and client review
• Follow a development timeline to ensure tasks are being completed on time through Asana and Lythos
• Troubleshoot problems as they arise with both the creative team and the printer
Production Artist

Catapult Marketing

Minneapolis, MN

Responsible for mechanically preparing print files for final output utilizing electronic production techniques. Responsibilities and desired skills: * Execute rough layouts through finished compositions according to design direction of the creative team * Ensure all electronic files are prepared properly for print output (includes preflight files) * Deliver clean, optimized files in Photoshop, Illustrator & InDesign * Experience in product design and package design * Solid typographic skills and a good sense of composition, balance and color * Ability to take direction and critique own work throughout the design process * Ability to think strategically and conceptually to provide effective design communication/solutions * Experienced in working on multiple assignments simultaneously, prioritizing, and managing time * Proactive team player with a constructive and optimistic attitude, yet experienced in working independently * Ability to make fundamental choices to meet the project design criteria
Graphic Design Intern

Home Service Publications-American Woodworker Magazine

Eagan, MN

Work closely with the Art Directors, design layouts for upcoming stories, assist in photo shoots, select and color correct film, contact manufacturers to submit images of products.
Art Director

InterDistrict Downtown School

Minneapolis, MN

Submitted a biweekly newsletter informing all parents of upcoming events, worked with copy editor, examined all data for errors, transferred all files via email in PDF format to the printing company.
Book Designer/Design Manager

Publishing

St. Paul, MN

Work with editors to produce, on schedule, final electronic book (text & cover) files, including: * Produced photo shoots for Home Improvement and Lifestyles projects handled photo research managed photography budget edited photographs. * Managed press checks, art directed photos, maintained production schedules and budgets * Trained, supervised and provided design direction for intern designers * Create page layouts for assigned special sales and foreign sales projects. * Review files for proof/print process and page proofs for accuracy. * Design and typeset layouts for book interiors and covers * Hire and supervise freelance cover designers, page designers, and production artists. * Produce promotional material, sales kits and catalogues. * Complete pre-flights, create PDFs for print and package files for archival * Liaise with authors, editors, art director and publisher as needed * Able to work on multiple projects simultaneously, and prioritize tasks to suit tight deadlines * Ability to interface with all departments, including production, editorial, marketing, etc. * Extreme attention to detail

Industries

Skills

Elsewhere on the Web

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On Coroflot

@bcanales, member since 2008

Following 1
Followers 3

Brenda Canales

Industrial Design Project Manager (Fractional / Part-Time)

Sr. Industrial Designer