Brian Casteel

Environmental design for Shanghai Disney Resort. Design and production of print collateral for other outdoor entertainment companies including Elitch Gardens Theme and Water Park in Denver, Colorado and Caesars Entertainment in Las Vegas, Nevada. Production on food packaging materials for House Foods, makers of a nationally distributed line of tofu.

Major Accomplishments:

• Environmental design for Shanghai Disney Resort including design of marquee signs for various theme park amenities and attractions.

• Elitch Gardens: Designed and produced a large format Park Map and Guide, Working from limited assets, the goal of a useful and attractive tool for park guests was accomplished over a short period of time.

Freelance art director and designer. Currently winding up projects for Shanghai Disney Resort and other amusement park related venues.

Designed and produced marketing materials such as corporate identity and branding, brochures, and point of purchase to enhance promotional capabilities. Acted as focal artist on publicity campaigns including: Fatburger, Bosch. Designed large scale self-marketing tools for company use.

Acted as production artist on Indymac Bank, Nissan/Infiniti, Sea Island Resorts, Southern California Edison and Subaru teams to increase customer awareness and product sales.

Major Accomplishments:

• Fatburger: As lead designer, created successful re-branding advertising program. Co-created and executed a witty and cutting edge ad and Point of Purchase (P.O.P.) campaign; leading to a significant increase in sales and a nation wide resurgence of customer based growth in the competitive fast food industry.

• Infiniti: As lead designer made all creative decisions to produce dealer brochure as education tool to select dealer options for The Infiniti Limited Engagement Summer Event program.

• As production artist for Nissan and Subaru converted text layouts within automotive brochures into table formats for easier editing; implemented an improved archiving and organizing system of client assets, resulting in streamlined server access and uniform operations, reducing duplicity.

• Bosch: Created contemporary P.O.P. and ads for home appliances, including Bosch "Tassimo", demonstrating unique design, features and ease of use generating high customer satisfaction.

Specialized in catalog design, brochures, magazine advertising, packaging and logos for MOMO Italy, Hayden Automotive, Gorilla Automotive and Ontario Airport.

Major Accomplishments:

• MOMO: created advertising and promotional design, art directed photography to showcase wheels resulting in additional business.

• Gorilla: Designed, photographed, and produced high quality automotive catalog within 4 weeks for use and distribution at upcoming SEMA convention.

• Hayden Automotive: Designed and produced logo and packaging for new line of auto parts, establishing product identity nation wide.

Designed and maintained graphics such as posters, backlit posters, handouts, tabletop displays and banners used at national and international trades shows for a computer chip manufacturing company. Also designed and produced brochures and logos; handled digital photography of computer chips and product usage for items such as cell phones. Created third party product logos used on apparel and promotional items for Apple, Motorola, Nokia and Nortel.

Specialized in design and production of computer gaming software packaging for a software gaming company. Designed packaging for gaming titles under Nintendo Sega Dreamcast and Sony PlayStation. Designed P.O.P. materials, sales materials, logos, manuals, CD jewel case inserts, interactive screens, web banners and advertisements.

Design and Production for entertainment key-art house. Clientele included: 20th Century Fox, Columbia Pictures, Dreamworks, Fox Sports, and Universal Pictures. Responsibilities included: Photo retouching, advertising design, style guide design, and video packaging design and production.