Brittany Clendenen

Successfully leads private and corporate clients in through the creative process to achieve thoughtful, conceptually sound pieces that achieve high-quality, memorable results. Frequently contracted to create luxury stationery, wedding invitation suites, and collateral. Designed campaign for high-end software package that targeted 20,000 prospects and resulted in a 35% response rate and 10% conversion rate.

Effectively led comprehensive creative strategy, design, and management for corporate collateral, while actively managing and mentoring Junior Graphic Designer. Seamlessly collaborated with the Marketing team to rebrand the organization. Developed frequent social media campaigns, web advertisements, landing pages, and e-blasts. Led the design and formatting of marketing collateral, national ad campaigns, annual reports, newsletters, Executive presentations, and Human Resources materials. Minimized the organization’s production costs by more than 50% by introducing efficiencies in graphics projects including the annual report, company newsletter, and 100-Year event project.

Diligently produced multi-channel design for print and electronic marketing campaigns. Partnered with the external Public Relations agency to organize and execute diverse events. Created and executed the ‘Mad Marketing’ campaign in 2008 that continues to produce new leads through the use of variable data and channels including email, print, and web strategies.

Promoted from Internship position.