Brandon Dalton

Brought in to design the launch of a strong graphic t-shirt collection that represented the Joe Fresh aesthetic. This being the first season for the brand attempting to do a graphic t-shirt program, this launch required extensive research on the Joe Fresh customer and a distinctive approach that will set them apart from the competitor.

Art Rules Aruba is a 2-week annual summer workshop program that offers young aspiring Aruban artist a platform to cultivate their artistic talent and skills. Presented by the Pancake Gallery, each year the foundation selects a group of international professionals from around the world, to come the island to teach and share their expertise and experiences.

Taught a group of 15 students, ranging in ages from 12-25, different skills that related to the fashion industry; work with the students individually to help improve their talent and give them the opportunity to interact with someone who works in the industry; share as much knowledge that I have with them to better prepare them for college or the industry; help them prepare a portfolio, mood board, and final presentation for the final showcase

• Responsible of creating modern trend driven graphics for the men's t-shirt program, in-store displays, showroom and packaging design.
• Heavy focus on developing new washes and spray techniques for t-shirt and knit programs as well as creating a organized library for easy reference.
• Created the seasonal artistic direction boards which provided a clear visual representation of the graphic direction for the season.
• Organizing and art directing photo shoots two times a year for photography and graphic imagery which was used in the graphic t-shirt program and in-store advertising.

Photographed and designed the Fall / Winter 2013 collection look book.

- Responsible for designing graphics and tech-packs for the graphic t-shirt program.