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Design Specialist/Art Director
Miami Gardens, FL
Jun 2018 - Sep 2025 (7 years 3 months)
Creative designer focused on large-scale environmental and digital graphics for world-class sports and entertainment properties. Proven success in elevating the game-day experience at Hard Rock Stadium and maintaining brand consistency for international events like the Miami F1 Grand Prix. Expert at leveraging visual storytelling and high-fidelity mock-ups to secure high-value partnerships and drive revenue growth.
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Senior Art Director
Weston, FL
Jun 2015 - Jun 2018 (3 years)
As Senior Art Director at Florida Community Bank, I led the full creative lifecycle for multi-channel marketing campaigns, successfully boosting brand awareness for diverse financial products through high-impact print and digital collateral. I directed end-to-end photo and video productions while managing external vendors to maintain brand integrity, and I optimized the customer experience by designing cohesive in-branch and online materials that significantly increased engagement across all touchpoints.
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Senior Art Director
Miami, FL
Jun 2009 - Jun 2015 (6 years)
As an Art Director, I spearheaded comprehensive, multi-channel advertising campaigns for a diverse portfolio of major clients, including ShopRite and Celebrity Cruise Lines. By consistently delivering strategic creative solutions that exceeded performance objectives and drove measurable marketing success, I fostered enduring client relationships and elevated brand impact across both print and digital platforms.
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Art Director \ Storewide
Miami, FL
Jun 2006 - Jun 2009 (3 years)
As Senior Art Director at Macy’s Inc., I directed the end-to-end design and production of weekly sales catalogs, overseeing everything from photo direction and high-end retouching to final layout to drive significant brand impact and sales growth. I developed and executed a wide range of print and digital collateral, ensuring technical precision and consistent brand storytelling across the company’s diverse retail portfolio.
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Art Director
El Paso, TX
Jun 2002 - Jun 2006 (4 years)
As Art Director at Helen of Troy, I led and mentored a large production team in the development of comprehensive creative assets, including packaging, web design, and illustration. I streamlined cross-functional collaboration between copywriters, photographers, and vendors to optimize creative workflows and directed all photo and video production. Furthermore, I executed international packaging and collateral design for a prestigious portfolio of globally licensed brands—such as Revlon, Vidal Sassoon, and Dr. Scholl’s—while partnering closely with leadership to shape effective marketing strategies.