Betsy Plowman

Conceived, wrote, and managed print, online, television, and radio advertising for major publishing house * Managed relationship with two out-of-house advertising agencies as well as an in-house creative department * Created and organized word-of-mouth marketing campaigns * Created, wrote, and produced back-of-book advertisements in Quark and Photoshop * Maintained advertising budgets and billing

Promoted from Senior Copywriter April 2014 Promoted from Copywriter May 2013 * Manage copy team, which writes, edits and proofreads all marketing materials for 11 graduate degree programs * Manage a content team, which is responsible for blog content across 22 websites * Manage all copy initiatives for new program launches and all 2U corporate initiatives * Work closely with brand marketing, inbound marketing and public relations team to ensure all messaging is on-brand * Work closely with design team to create emails, web sites, print collateral, infographics and other marketing pieces * Collaborate with Vice President of Brand Marketing to establish voice and tone for 2U * Manage a team of freelance writers, proofreaders and designers * Maintain corporate and program editorial style guides Oct-10-June 2012

Books, New York, NY * Created and managed major traditional and interactive marketing campaigns for commercial fiction and nonfiction books * Conceived and wrote copy for, managed, and maintained websites and forums for books and authors, including PhysickBook.com, TheLastLecture.com and DontPanicForum.com * Wrote copy for and oversaw the production of marketing materials, including brochures, catalogs, sell sheets and promotional giveaways * Produced TV and radio advertising campaigns, as well as video and audio marketing materials * Assisted in the development of content management system * Managed copy, routing, and production of two yearly printed catalogs and consulted on the creation of an online catalog * Managed content for HyperionBooks.com * Edited video content for traditional and online media * Managed freelance designers, copywriters, vendors and advertising agency

Children's Books, New York, NY * Managed major marketing campaigns for high-profile children's properties, such as Lemony Snicket's A Series of Unfortunate Events and Meg Cabot's Princess Diaries * Wrote copy for online and print advertising campaigns and printed promotional materials * Wrote copy for website, microsites and e-cards * Worked with multiple departments within HarperCollins to ensure projects were on time and on budget * Oversaw Marketing Coordinator in her daily tasks and long-term projects