American Red Cross Licensing, Nursing Shoes - This shoebox packaging portrays the product as both stylish and high-quality. The box opens to become its own display with a cut-away diagram inside that highlights all of the shoe’s technical features. As useful bonuses for medical professionals, a mesh tote bag and zip-cord badge holder are included in the packaging.
American Red Cross Licensing, Nursing Shoes - After designing the brand standards and style guidelines for American Red Cross licensed products, one of their footwear licensees asked us to design their full creative campaign. Advertisements, posters, a historical timeline, packaging design and production, web site design, and in-store displays were developed using the style guide while remaining personal to their product.