Beau Michael-Ray Bohanan

As a freelance graphic designer I assisted clients in creating and sharing their story, reaching out to their selected demographic and local community by creating identities, turning identities into branding strategies, advertising campaigns, POP, stationary packaging, assorted collateral materials and even planned special events and promotions. I’ve worked with clients of both the profit and non-profit sectors. Over the years I had the opportunity to put together a team of independent designers and copyrighters that assisted in select overall projects. I had the pleasure to work on and create advertising for advocacy groups by creating sponsorship packages and implement sponsorship packages with many different organizations.

The man of many hats, from planning corporate social responsibility projects, all company event activities, designing collateral material, to directing all local and national marketing campaigns. My responsibilities included but not limited to managing all internal and external company communications, with directors, University Sponsorships, NBA - Oklahoma City Thunder Sponsorship, to a multitude of media channels including digital, regional and local print, and broadcast. On top of my daily marketing, and communication responsibilities, I negotiated and coordinated all Sponsorships, worked with local organizations and nonprofits on meeting the growing needs of their community, district programs while provided environmental mentorship, and overseeing all company branding assets, advertising, and market expansion. Under my leadership while at TEEMCO, our company was awarded with more than 14 regional industry awards, and in 2014 was awarded with State of Oklahoma Governor’s Commendation for Cultivating Spirit & Corporate Giving.

As the Creative Director of a start-up branding and identity firm I worked directly with the Executive Teams and shareholders. I created creative briefs for branding campaigns by conducting one-on-one sessions with clients. My responsibilities included but are not limited to, art direction, graphic design, brand management, creative direction, identity development, advising and overseeing an remote creative team across country, invoicing, estimating projects, working with print shops on production items, implemented and maintained project scheduling, CMS, project management system (BaseCamp & Teambox) and e-mail/web technology systems for the agency.

In January 2010 I assisted in the development of the OKC Pride Incorporated identity, since the launch of the identity I have built branding procedures and guidelines to be used both externally and internally by the organization. Developed advertising capaigns to promote both membership and donations as well as created advertising both print collateral, outdoor and digital to promote activates, fundraisers, retreats and pride week. Besides providing advertising and graphic design services to the organization I assisted on several committees to oversee the planning, safety and logistics of the OKC Pride Festival and the OKC Pride Parade bringing in attendance of more than 45,000 individuals from Oklahoma and surrounding states. For the past three years I have developed and implemented the sponsorship guide for corporate and non-chain local businesses as well as directed a small media team and took pictures of pride summer events.

Creative Lightning Awards founded in 2004 at Oklahoma State University was turned into a statewide creative competition under my direction in 2009. As the executive director my responsibilities included leading the director team, coordinating and correspondence with internal and external University staff, creating sponsorship and advertising materials while overseeing all CLA branding, gaining sponsorship and long-term donors. Also responsible for all financial obligations and budgeting of CLA, planning of call for entry, judging day, award shows, concert and promotional events for the entire CLA program and events.

The Nissan “Powerful Beyond Measure,” campaign is a $100 million integrated marketing communications campaign designed to build awareness and favorability of the Nissan brand while increasing total Multicultural share. The campaign placed third-place in the AAF-NSAC District 10 competition. As art director my creative partner and I developed the overall concept for the team, I then assigned design and research projects, set guidelines, created production elements for the NSAC presentation and assisted the creative director in the execution of the creative brief. As a creative member I designed magazine advertisements, billboards, commercials, laid out mobile applications and designed the final 32-page plans book.

Created advertising and promotional items for apartment community not limited to newsletter, radio scripts, banners and event flyers as well as managed social media profiles. Prepared welcome packages for incoming residences, conducted community tours, hosted community programs and events, scheduled maintenance requests, drafted/edited notices and assisted in running credit and background checks on incoming applications, collecting rent and signing of leases and deposit contracts.

Vector and raster art conception and production; Full-scale advertising campaigns development including but not limited to print, collateral, social media and Web graphics. University-wide marketing support; for all dining, student union and retail operations. Brand identity, adhesion regarding university trademarks, new concept branding, and national identities for NCAA bedlam series, Oklahoma State University, Fraternity & Sorority identities, ShopOKSTATE.com, Apple Computers and Nike.

Coordinated and assembled store retail set-ups/ exchanges, supervised workforce on daily tasks, motivated team to achieve daily and quarterly sales goals. Trained new team members and lead storewide training for promotions and coffee-master education programs. Routinely checked financial performance of store and coordinated community outreach programs. Responsible for counting tills, managing staff on floor, keeping inventory and making daily deposits.

Vector and raster art conception and production; full-scale advertising campaign development including, print, radio and promotional. Identified concerns of clients and created unique memberships tailored to individual needs. Educated clients and staff on benefits of products analyzed and created membership, promotions and on-going specials. Designed retail displays and assisted in daily operations of the tanning and fitness facility.