Belinda Robbins

Account Director for the packaging agency redesigning one of the largest private brand initiatives. Develop and directed the visual packaging branding for over 3,000 products. Involved all the way from concept development to launching the final package execution of materials. * Familiarizes artist with die lines, pack copy, product and style guides requirements. Encourages designers and helps conceptualize ideas to develop brand package initiatives. Collaborate with team project managers, clients marketing, merchandisers, buyers, suppliers and supply chain on design requirements, products and category specific trends to ensure marketing effectiveness. * Checks all images and art approvals to ensure accuracy, adequacy of selling brand, creative effectiveness, compliance with regulations and company policies. * Ensures that package design are produced in a timely manner, on budget and with the degree of quality promised to the client and suppliers.

Working for the largest retailer in the world, managed the rollout, design and execution of store formats for the Financial Service Department. Developed new design ideas that enhanced the customer shopping experience. Managed the Marketing team and Store Layout to develop and identify project objectives providing strategic input. * Developed & implemented new in store formats in Wal-Mart & Sam's Clubs locations. * Created highly effective in-store experience for the under-served customers. * Managed marketing projects by being liaison with cross-functional teams * Designed and executed year beginning events aligned with marketing objectives.