Sudawadee Wannakit

Marketing leader with over 15 years of experience across luxury hospitality, lifestyle, and destination brands, driving brand equity, demand generation, and commercial performance for resort portfolios and flagship properties across Northern and Southern Thailand.

Expert in building and leading integrated marketing strategies spanning brand positioning, digital performance, content, media relations and multi-market campaigns. Proven track record across pre-openings, major renovations, and brand repositioning — consistently translating brand vision into measurable outcomes including direct booking growth, stronger market visibility, and sustained brand relevance.

Currently leading group-level marketing at Rasa Hospitality for a portfolio of five boutique and luxury properties (160+ keys) across Koh Samui, Koh Phangan, Pai, and Chiang Mai — overseeing brand strategy, digital performance, creative direction, and partnerships while preserving each property's distinct identity.

Previously as Marketing Communications Manager at InterContinental Koh Samui Resort (IHG), I managed the full omnichannel ecosystem of a world-class luxury resort, from integrated campaigns and creative direction to media relations . As Director of Digital Marketing & Communications at TheShellSea Krabi and Aonang Villa Resort, I led cluster marketing through both a resort pre-opening and a major property renovation — contributing to the property earning the Thailand Tourism Awards 2019 Kinnaree Gold Award in the Luxury Hotel category, one of Thailand's most prestigious tourism honors.

ESG-certified marketing leader with hands-on experience embedding sustainability into brand narratives, guest communications, and partnership strategy—supporting long-term value creation for modern luxury travelers. Commercially minded, data-driven, and recognized as a trusted strategic partner to owners and executive leadership teams.