Larry Kaminsky
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About
Innovative and multi-dimensional graphic designer with extensive experience in design, illustration and art direction. Includes all phases of design, from concept to production, with expertise in corporate identity, sales promotions, package design, point-of-sale, typography and more. Strong conceptual and visual abilities, coupled with a comprehensive understanding of big picture strategic marketing and branding. In addition to my endless talent as a designer, I am engaging, approachable, collaborative and a solutions-minded professional, always proving myself to be the “go-to” in any environment I have ever worked. Strong conceptual and visual abilities, as well as highly effective project and time management skills.
Throughout my career, I have produced work for highly recognized brands including Coca-Cola, Kellogg's, Tyson, Wrigley, Subway, Yahoo!, OfficeMax, Whirlpool, Siemens, Tampico Beverages, CDW, with industry experience across CPG, QSR, Financial, Sports/Entertainment, B2B/B2C, Food/Beverage, CPG, E-commerce, Publishing and many others.
So whether you're looking to develop a brand's identity or create a full brand "experience", I have the creative vision, passion and imagination to get the job done.
Specialties: Strong conceptual and visual abilities, as well highly effective project and time management skills. Professional, personable, solutions-oriented self-starter, with a proven record of creative leadership and collaboration. Comfortable in agency and corporate environments. -
Education
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ACA in Adobe Dreamweaver Digital Media/Web DesignNew Horizons2010 - 2011
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Certificate Computer Graphics/AnimationUniversity of California, Los Angeles1995 - 1997University of California Los Angeles, CA Teaching Assistant Instructed students in the application of Adobe Photoshop, Adobe Illustrator, QuarkXPress and other design software. Position included mentoring students through their projects and assisting instructors.
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Bachelor of Arts Design/IllustrationColumbia College Chicago1979 - 1983
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General Study General StudyMather High School1974 - 1978
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Experience
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Art Director/Designer/Illustrator/Chief Inspirational OfficerPixel Ball DesignMar 2011 - Present (15 years 3 months)On-site or off, one day projects, long term commitments and everything in between, I’ve had the opportunity to work with a variety of clients across industries, products and services.
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Production DesignerFoodmix Marketing CommunicationsMay 2013 - Mar 2014 (10 months)Design and Production Development: Solely responsible for generating effective designs and producing print and digital media that complemented a strategic marketing plan for leading B2B and B2C food brands, including Coca-Cola, Kellogg’s, Tyson and more.
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Freelance Graphic Designer/IllustratorDigital Aisle2012 - 2012Building Digital Brand Identity: Designed artwork for interactive retail shopper marketing applications for Starbucks and ZZZs by Ashley.
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Completed courses in the Digital Media /Web Design ProgramChicago Career TechNov 2010 - Apr 2011 (5 months)Provided design support, with an emphasis in web design, as part of work/training technology program.
• Developed icons, static slides and banners for CDW’s web site.
• Conceived and directed redesign of “Wicked Truth”, Alternatives Inc’s., web page dedicated to their After School Matters video production program. Included development of new logo and wireframe layouts for site navigation. -
Freelance Graphic DesignerMHP International2011 - 2011Driving Sales: Created and implemented packaging for line of massage tables for Costco.
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Freelance Senior DesignerV V SupremoAug 2008 - Nov 2008 (3 months)Brand Development: Designed and produced new packaging for national re-launch of V&V Supremo cheese and sausage products lines.
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Freelance Designer/IllustratorMarketing Drive2008 - 2008Worked on concept, shrink-wrap packaging for Gillette brand.
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Freelance Package DesignerWm Wrigley Jr. CompanySep 2006 - Dec 2007 (1 year 3 months)Company Liaison: Collaborated with national and global marketing managers to create package design strategies for Orbit, Extra and other Wrigley brands.
• Partnered with key vendors to ensure flawless execution of all design elements, including
color proofing. -
Freelance Graphic DesignerBASH Sports AcademyJul 2006 - Aug 2006 (1 month)Corporate ID, brand development of a sports academy in the Chicagoland area.
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Freelance Package DesignerTampico Beverages, Inc.Apr 2006 - Aug 2006 (4 months)Increased Customer Engagement: Managed all aspects of the production cycle for the development and execution of package design strategies, starting with the concept to the finished product for international branding initiatives.
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Graphic DesignerPublicis + Hal RineyFeb 2000 - Dec 2002 (2 years 10 months)Building Cross-Media Brand Recognition: Print, POP and 3D promotional displays, for clients including Subway, Whirlpool, OfficeMax, Nicor, Char-Broil, Principal Financial Group and more.
• Received agency’s “Chairman” and “Lion” awards, in recognition of employee leadership and performance.
• Created and maintained agency’s image library, cataloging over 1500 color and black and white photos. -
Teaching AssistantUniversity of California, Los AngelesFeb 1995 - Nov 1997 (2 years 9 months)Instructed students in the application of Adobe Photoshop, Adobe Illustrator, QuarkXPress and other design software. Position included mentoring students through their projects and assisting instructors.
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Graphic DesignerGreat Western Forum/Forum Sports and Entertainment1993 - 1997 (4 years)Directed and coordinated the development of all promotional material for events held at The Great Western Forum including, The Harlem Globetrotters, Ringling Brothers Barnum & Bailey Circus, Ice Capades and Stars on Ice.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@belsad, member since 2015
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