Ben Farber
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About
A Senior Graphic Designer with 13+ years of industry experience within internal creative groups and brand consultancies; my skill sets are wide ranging from concept development to project management and print production--with proven leadership experience, managing projects from inception to completion. I possess a well-rounded, diverse creative background and proven track record developing strong client and vendor relationships. My professional experience encompasses identity design, branding and cross platform marketing. I am a visual storyteller at heart, capable of wearing many hats. I am always engaged and curious about the creative process.
I live and breathe brands, I seek the opportunity to make a lasting impression. I thrive in fast-paced creative environments that demand fluent communications and thorough execution. I am a creative thinker with strong conceptual ability.
Areas of strength:
• Strong strategic and iterative design capabilities
• Adept at thinking conceptually while expressing on brand ideas
• Extensive brand building and corporate identity experience
• Ability to juggle multiple priorities and work streams
• Highly proficient with Adobe CS6, Powerpoint on the Mac and PC platform
Strategic skills: Art Direction / Project Management / Branding / Budgeting / Interpreting Creative Briefs and Proposals / Environmental Design
Software and technical skills: Adobe CS6: InDesign, Illustrator, Photoshop / Adobe Acrobat / Microsoft Suite: PowerPoint, Word, Excel / FlightCheck / FileMaker Pro / Quark Xpress / Digital Photography and Photo-retouching / Color Theory / Pre-press / Proficient with both Mac and PC platforms / Digital and offset printing -
Education
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BFA Graphic DesignRhode Island School of Design1991 - 1995Received a BFA, with a concentration in Graphic Design. Studies focused on Typography, Exhibit Design, Color Theory, Visual Language, Design History.
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Experience
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Senior Graphic Designer ConsultantJ. P. MorganNew York, NYJan 2015 - Jun 2015 (5 months)As a creative consultant, I was responsible for developing multi-channel marketing campaigns and print collateral for the Corporate & Investment Banking group. Focused primarily on the Markets and Investor Services businesses. I worked closely with the Creative Director and CMO of the group as well as internal and overseas colleagues, designing targeted on brand marketing campaigns.
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Graphic Design ConsultantTIAA-CREFNew York, NYOct 2014 - Dec 2014 (2 months)Worked as an integral part of the Creative Services group within Institutional Marketing, I designed on brand marketing collateral. I also assisted in reviewing the performance of the agency partner. I worked closely with the Design Manager and Design Director conducting image searches and on studio workflow.
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Graphic Design ConsultantNeuberger BermanNew York, NYMay 2014 - Oct 2014 (5 months)I worked within the Marketing Operations group, took creative responsibility for projects involving branding, corporate identity, marketing and sales materials (presentations, brochures, sell sheets, web content) from concept through production. Actively contribute to new work, opportunities to extend the brand working cohesively with other members of the creative teams.
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Senior Graphic DesignerFeb 2010 - Jan 2014 (3 years 11 months)I developed and managed branded multi-channel marketing collateral projects for numerous lines of business. As an integral member of the Corporate Marketing group, I implemented the rollout of marketing materials within new branding guidelines. Developed and designed from concept to completion, a wide variety of print collateral. Liaised with the Creative Director to coordinate and manage departmental workflow. Collaborated with a diverse team of marketing managers and writers, to enhance group’s effectiveness. I managed project holistically, which involved direct client rapport.
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Senior Graphic DesignerBrooklyn, NYOct 2009 - Feb 2010 (4 months)Designed and produced marketing initiatives, which further developed the brand. Managed the execution of targeted print campaigns. Designed, developed and produced two member magazines with a circulation of 50,000. I created internal employee engagement communications and external marketing for the MJHS Foundation. Contributed to marketing initiatives for Elderplan, geared toward Medicare recipients in greater New York. I developed client and vendor relationships, creating opportunities for increased exposure and collaboration.
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Graphic Design ConsultantBank of New York MellonNew York, NYMay 2009 - Oct 2009 (5 months)Designed and developed marketing collateral implemented and maintained brand guidelines for numerous business lines.
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Freelance Production DesignerNew York, NYJul 2008 - Sep 2008 (2 months)Designed an array of internal and external business development projects; including print collateral, case studies, presentation boards, and retouching photography. Clients included Pitney Bowes, WaMu, Target, Project RED and Living Proof.
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Graphic Design ConsultantNew York, NYAug 2007 - 2008 (1 year 1 month)Conceptualized and developed renderings for a memorial exhibit translated brand standards into internal and public facing marketing collateral collaborated with creative and management teams.
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Freelance Graphic DesignerNew York, NYJul 2007 - Aug 2007 (1 month)Designed and developed marketing collateral and print advertisements as well as corporate identity and sales presentations for the marketing and advertising sales division of WSJ worked independently and with creative teams.
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Freelance Graphic DesignerNew York, NYJan 2007 - May 2007 (4 months)Interpreted sketches and renderings from architects and developed presentations for RFP's and bid submissions seen by developers and stakeholders assisted with new business development.
• Liberty National Luxury Residences - Presentation graphics, Power Point
• 50 West Street - Presentation graphics -
Freelance Production DesignerPanasonic North AmericaSecaucus, NJDec 2005 - 2006 (9 months)Resolved production design issues developed marketing materials and implemented branding within an extremely busy internal production and design department. Coordinated project schedule with supervisors.
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Graphic DesignerDec 2003 - Dec 2005 (2 years)Lead designer in an internal marketing team for a division of Hunter Douglas; interpreted business objectives into cohesive marketing. Designed strategic marketing collateral which reinforced the brand values in print and online. Developed wire frames and user interfaces for marketing and product websites.
• Redeveloped a 100-page sales and marketing binder, resulting in 25% growth in increased sales.
• Created integrated marketing campaigns through a new website that reinforced the brands strategic values. -
Contract Art DirectorMcGraw-Hill/SweetsNew York, NYAug 2003 - 2003 (1 month)Worked within a division of McGraw-Hill, an international architectural publishing group. Responsibilities included the design and production of numerous Sweets architectural catalogs
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Graphic DesignerNew York, NYAug 2001 - 2002 (1 year 1 month)Delivered on numerous brand identity projects; worked both independently and within larger PR teams. Developed concepts and utilized design skills on several retail brands. Clients included: Nikon and Jet Blue.
• Contributed conceptual focus group graphics, which won a key Nike account.
• Developed sponsorship and marketing opportunities for GNC, at the Salt Lake City Olympics.
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Awards
Taproot Foundation; volunteer interface designer
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Affiliations
ADC
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Skills
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Elsewhere on the Web
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On Coroflot@benfarber, member since 2005
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Following 21
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Followers 9
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